The top 2015 regional trends highlight a number of innovations that speak to shifting consumer values and expectations.
Livestreamed online this year for the first time, Amsterdam's Pride festival, which features a parade down the canal, boasted a float was left empty to honor the individuals tuning in online. The inclusive initiative helped those unable to travel to regions where pride is celebrated tune in online and hopefully, feel less alone.
Separately, the government of Norway recently tapped Oslo-based star architecture firm Snohetta to overhaul the branding for its 44 national parks. Designed to emphasize the relationship between nature and culture, the sleek new branding is ultramodern and sure to entice interested travelers.
Trend Hunter's 2016 Trend Report provides further insight into global trends shaping regional trends.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
