Although Japanese craft breweries have seen a recent rise, 'Mikkeller' represents a different type of brewery in Japan -- a Danish bar. The odd fusion brewery was opened in the gentrified district of Udagawacho, near Shibuya Station. The bar and brewery feature 15 different taps of beer, ten of which are from Scandinavian countries while the other five feature local brews.
The interior of the bar perfectly merges the unique styles of Scandinavian and Japanese simplicity. The skillful integration of both cultures results in a quaint and cozy shop that features a traditional Japanese cedar ceiling. Contrast this zen-themed interior with warm blue Nordic furniture and flooring. Stools and tables are also available outside for overflow, making Mikkeller the hippest brewery in Japan.
Key Themes Behind This Trend
- Multicultural Breweries
- As breweries continue to expand to foreign countries, incorporating unique cultural elements can provide a unique and immersive experience for visitors.
- International Collaboration Beers
- Breweries from different parts of the world can collaborate to produce beers that represent the fusion of their respective cultures, appealing to adventurous and curious beer drinkers.
- Gentrification of Traditional Neighborhoods
- As neighborhoods around the world continue to undergo gentrification, there is an opportunity to revitalize once-forgotten areas by introducing modern and unique businesses, like craft breweries, to attract new visitors and businesses.
Where This Applies
- Breweries
- As the craft brewing industry continues to rise, incorporating unique cultural and international elements can differentiate and enhance the brewery experience for patrons.
- Hospitality
- Breweries like Mikkeller represent an opportunity for the hospitality industry to attract a new audience by providing a unique and immersive experience through fusion elements and collaborations.
- Urban Development
- As urban areas continue to evolve and gentrify, businesses like craft breweries can help revitalize the area by attracting visitors and supporting local economic growth.
