The craft brewer Coronado Brewing Co. is gearing up for spring with the release of its new Nado Japanese Lager and its Surf Break Series of IPAs.
Coronado Brewing Co.'s Nado Japanese Lager is already available from the company's in-house brewery, but soon it will be available for purchase at other retailers as well. This unique beer is brewed with jasmine rice and Hallertau Mittlefruh hops. As the brand explains, "Nado is an impeccably drinkable lager with a super dry, crisp finish."
In addition to giving its Nado Japanese Lager a wider release, the brewery will also be selling Surf Break Series in four-packs of 16-ounce cans. This multi-pack includes the brand's Rocky Point, Cloudbreak, and Fossil Beach IPAs, and will be available as of this April.
Image Credit: Coronado Brewing Co.
What Makes This Trend Stand Out
- Jasmine-infused Beers
- Craft breweries can explore the use of unique ingredients like jasmine rice to create new beer flavors and appeal to diverse tastes.
- Multipack Sales
- Selling a variety of beer flavors in a single multipack can increase the brand's sales and provide customers with more options to choose from.
- Canned Beer
- Breweries can capitalize on the convenience and portability of canned beers and provide customers with more opportunities to take their favorite brews on outdoor adventures.
Sectors Adopting This
- Craft Beer
- Craft breweries can differentiate themselves by exploring innovative ingredients and techniques, and offering unique and flavorful beers that appeal to diverse consumer tastes.
- Beverage Packaging
- Opportunities exist within the beverage packaging industry to develop more sustainable and eco-friendly packaging materials to meet the increasing demand for eco-conscious products.
- Outdoor Activities
- Brands can position themselves as the go-to option for outdoor adventurers by offering canned beers that are easy to transport and consume on-the-go.
