While yoga is traditionally known as a gentle form of physical activity, a desire for adventure is seeing the practice being reinventing in the form of extreme yoga. A daring yoga display was recently put on by about 100 yoga enthusiasts atop the 2,000-meter-high glass suspension bridge in China.
The arresting glass bridge in China's Hunan Province spans more than 300 meters, making it a tourist attraction that gathers a lot of attention.
While this is a more extreme display of the practice, closer to the ground, yoga is being adopted in all sorts of unusual environments, from breweries to city riversides and even cemeteries. These exhilarating locations put a great emphasis on a connection to one's environment.
What's Driving This Trend
- Extreme Yoga
- Yoga practitioners are pushing the limits of their practice by performing in extreme environments.
- Adventure-based Exercise
- Consumers are seeking out more adventurous and exhilarating ways to stay fit.
- Environmentally-focused Fitness
- The rise in yoga practices in unique outdoor environments is fueling the demand for eco-friendly fitness gear.
Who This Affects Most
- Fitness and Wellness
- Fitness and wellness companies can create new products and experiences to cater to the demand for adventure-based exercise and environmentally-focused fitness.
- Tourism and Hospitality
- Hotels, resorts, and tourist attractions can offer unique experiences for guests looking for extreme yoga and other adventure-based activities.
- Sporting Goods and Apparel
- Sporting goods and apparel companies can develop eco-friendly gear that is durable and functional for outdoor yoga and other adventurous activities.
