These examples of engaging fashion branding range from gender-inclusive clothing campaigns to female-only fitness boutiques that target consumers who are seeking both style and function. When looking at the realm of active and performance wear, experiential social media marketing is taking center stage and is being adapted by both established and emerging labels.
Standouts include social media campaigns from brands like The North Face whose VR apps are letting adventurous consumers experience exotic destinations like Nepal in the comfort of their own home. Additionally, companies like Canada Goose are offering personalized parka services and photobooth brand activations that target an audience of social media-savvy Millennials.
When exploring the fast fashion realm, affordable brands like Forever 21 are investing in charitable initiatives and are connecting in-store campaigns with branded hashtags. Examples of the company's successful marketing strategies include in-store Instagram billboards that share the experiences of shoppers and charitable promotions that donate shoes in the winter for every piece of outerwear sold.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
