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60 Examples of Engaging Fashion Branding

From Inclusive Fashion Ads to Interactive Fitness Pop-Ups

— March 8, 2016 — Marketing
These examples of engaging fashion branding range from gender-inclusive clothing campaigns to female-only fitness boutiques that target consumers who are seeking both style and function. When looking at the realm of active and performance wear, experiential social media marketing is taking center stage and is being adapted by both established and emerging labels.

Standouts include social media campaigns from brands like The North Face whose VR apps are letting adventurous consumers experience exotic destinations like Nepal in the comfort of their own home. Additionally, companies like Canada Goose are offering personalized parka services and photobooth brand activations that target an audience of social media-savvy Millennials.

When exploring the fast fashion realm, affordable brands like Forever 21 are investing in charitable initiatives and are connecting in-store campaigns with branded hashtags. Examples of the company's successful marketing strategies include in-store Instagram billboards that share the experiences of shoppers and charitable promotions that donate shoes in the winter for every piece of outerwear sold.
7
Score
Popularity
Activity
Freshness
60
Songstress Sportswear Ads
Songstress Sportswear Ads
The PUMA Fall/Winter 2015 Campaign Features Singer Rihanna
<
59
Resilient Consumer Contests
Resilient Consumer Contests
Columbia Sportswear is Recruiting an 'Agent of Tough' in Canada
<
58
Poverty-Aiding Fashion Campaigns
Poverty-Aiding Fashion Campaigns
Creatives Competed to Create a Holiday Campaign for FEED Fashion
<
57
Honorary Shoe Style Conventions
Honorary Shoe Style Conventions
The Air Max Sneaker Show Celebrates the Specific Shoe Style
<
56
Outerwear Photo Kiosks
Outerwear Photo Kiosks
Canada Goose Set Up a Fun Photo Kiosk at the Sundance Film Festival
<
55
Charitable Fast Fashion Campaigns
Charitable Fast Fashion Campaigns
This Retailer is Launching a New Charitable Promotion
<
54
VR Winterwear Apps
VR Winterwear Apps
Jaunt and North Face Take Shoppers on a Virtual Adventure
<
53
Digitized Sportswear Catalogs
Digitized Sportswear Catalogs
The LACOSTE LT12 Collection is Unveiled in an Interactive Lookbook
<
52
Eco-Friendly Fundraising Campaigns
Eco-Friendly Fundraising Campaigns
This Brand Encourages Companies to Pay for Environmental Damage
<
51
Touchscreen Fashion Displays
Touchscreen Fashion Displays
At Harrods, Adidas Uses an Interactive Product Browser to Model Goods
<
50
Sports Brand Original Series
Sports Brand Original Series
Nike's Margot vs Lily Show Encourages Sport & Fitness as a Lifestyle
<
49
Indoor Sledding Stunts
Indoor Sledding Stunts
North Face's Dog Sledding VR Experience Launches a Real-Life Race
<
48
Robot-Guided E-Retail
Robot-Guided E-Retail
The North Face XPS & IBM Watson Provide a Retail Robot Shopping Assistant
<
47
Charitable Coat Donations
Charitable Coat Donations
Macy's Clothes4Souls Partnership Offers a Buy One, Give One System
<
46
Athletic Bra Fittings
Athletic Bra Fittings
Title Nine Hosts FitFests That Help Shoppers Find Their Ideal Size
<
45
VR Movie-Making Techniques
VR Movie-Making Techniques
North Face's SXSW Virtual Reality Event Relies on Google Cardboad
<
44
Personal Sneaker Deliveries
Personal Sneaker Deliveries
Reebok's Runners Have Shoes Delivered to Your Door
<
43
Bespoke Leather Outerwear
Bespoke Leather Outerwear
Jaunji Custom Leather Jackets are Made to Measure and Built to Last
<
42
Speed-Testing Sneaker Billboards
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
<
41
Expanding Sportswear Online Shops
Expanding Sportswear Online Shops
Nike.com Finally Delivers to Canada
<
40
Personalized Winter Parkas
Personalized Winter Parkas
This Store Allows Customers to Create a Custom Winter Jacket
<
39
Female-Focused Fitness Boutiques
Female-Focused Fitness Boutiques
Chelsea Collective is a Concept Shop by Dick's Sporting Goods
<
38
Co-Branded Winter Parkas
Co-Branded Winter Parkas
The Canada Goose x Concepts 'Macmillan' Jacket Boasts Coyote Fur Lining
<
37
Vibrant Plus-Size Activewear
Vibrant Plus-Size Activewear
This Clothing Line Features Bold and Colorful Leggings
<
36
Social Media Clothing Communities
Social Media Clothing Communities
Wavey Garms is an Online Marketplace for Apparel Bartering
<
35
Renewable Resource Raincoats
Renewable Resource Raincoats
This QWSTION Rain Jacket is a Blend of High Fashion and Function
<
34
Moving Thread Billboards
Moving Thread Billboards
This Machine Recreates Instagram Photos Using Seven Miles of Thread
<
33
Rapper-Designed Capsule Collections
Rapper-Designed Capsule Collections
The Weeknd's 'Winter Wash' Collection Has a Unique Texture
<
32
Branded Workout Promotions
Branded Workout Promotions
This Sweaty Betty and 1Rebel Promotion Includes Free Boxing Classes
<
31
Worn Clothing Swaps
Worn Clothing Swaps
Patagonia is Giving Away Free Used Clothes on Black Friday So People Buy Less
<
30
Sports Attire Subscriptions
Sports Attire Subscriptions
This Clothing Subscription Delivers Monthly Casual Athletic Wear
<
29
Transgender Fashion Marketing
Transgender Fashion Marketing
& Other Stories' Fall Fashion Campaign Encourages Gender Inclusion
<
28
Winter Jacket Heaters
Winter Jacket Heaters
The 'Torch' Makes Any Outerwear a Toasty Warm Coat
<
27
Sports Bra Pop-Ups
Sports Bra Pop-Ups
The 548 Richmond NTC Shop Showcases the Revolutionary Nike Pro Rival Bra
<
26
In-Store Instagram Displays
In-Store Instagram Displays
The New Macy's Location Features Millennial-Focused Tech Displays
<
25
Versatile Plus-Size Activewear
Versatile Plus-Size Activewear
Forever 21's Newest Collection Celebrates First Plus-Size Fitness
<
24
Selfie-Based Fashion Campaigns
Selfie-Based Fashion Campaigns
This Initative Aims to Improve Conditions in Clothing Factories
<
23
Personality-Based Activewear
Personality-Based Activewear
The Hyba Collection Has Something for Every Workout Style
<
22
Affordable Urbanite Couture
Affordable Urbanite Couture
The Alexander Wang x H&M Collection Preview is Athletic-Themed
<
21
Customizable Sneaker Kits
Customizable Sneaker Kits
LOOP Provides Colorful Laces for Creating Custom Sneakers
<
20
Athletic Denim Campaigns
Athletic Denim Campaigns
The Sweat-Resistant Jeans by dish and DU/ER Offer Lifestyle Functionality
<
19
Geisha Sportswear Collections
Geisha Sportswear Collections
The 'Asian-Arena' Adidas Originals Infuses Asian Clothing Culture
<
18
Affordable Activewear Lookbooks
Affordable Activewear Lookbooks
Reitmans' Hyba Collection Boasts Versatile and Comfy Staples
<
17
Distressed Rapper Apparel
Distressed Rapper Apparel
The Yeezy Season 1 Lookbook Features Stripped-Down Basics and Outerwear
<
16
Curated Sportswear Boutiques
Curated Sportswear Boutiques
Bandier Offers Style-Focused Fitness Wear from Top Tier Brands
<
15
Mountain-Ready Snow Shells
Mountain-Ready Snow Shells
The 'Fusion Shell' is Designed for Tackling Cold Environments
<
14
Same-Day Personalized Sneakers
Same-Day Personalized Sneakers
NIKEiD Custom Shoes Now Lets Shoppers Choose a Bespoke Tag
<
13
Style-Focused Fitness Retailers
Style-Focused Fitness Retailers
The UK's Sweaty Betty Opens its First Physical Store in California
<
12
Inspiring Sportswear Films
Inspiring Sportswear Films
Adidas' 'I'm Here to Create' Campaign Spotlights Female Athletes
<
11
Luxe Activewear Collections (UPDATE)
Luxe Activewear Collections (UPDATE)
Tory Burch's 'Tory Sport' Puts a High-End Spin on Activewear
<
10
Footwear App Pop-Ups
Footwear App Pop-Ups
The SNKRS Station Promotes the Brand's SNKRS App
<
9
Hipster Athletic Apparel
Hipster Athletic Apparel
This Fila Women + UO Collection is an Indie Take on Sporty Chic
<
8
Cobranded World Cup Pop-Ups
Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
<
7
Body Inclusivity Fashion Ads
Body Inclusivity Fashion Ads
The Lane Bryant This Body Campaign Focuses on Positive Imagery
<
6
All-Velour Men's Collections
All-Velour Men's Collections
This KITH NYC Capsule Features Soft, Sleek Velour Men's Tracksuits
<
5
Gender-Neutral Fast Fashion
Gender-Neutral Fast Fashion
The Ungendered Line from Zara Can Be Worn by Anyone
<
4
Mars-Inspired Menswear Collections
Mars-Inspired Menswear Collections
The Karolina Fromholtz 'DICHOTOMIC' Line Boasts Vanguard Pieces
<
3
Streetcar Shoe Experiences
Streetcar Shoe Experiences
The Nike SNKRS XPRESS is a Curated Event for All-Star Weekend
<
2
Branded Fitness Park Pop-Ups
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
<
1
Race-Ready Runners Pop-Ups
Race-Ready Runners Pop-Ups
The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
<