Gone are the days of sales representatives with The North Face's new robot shopping assistant that helps consumers choose their clothing based on an interactive conversation full of questions and answers. Innovating the world of e-retail, The North Face has collaborated with IBM Watson to create the XPS software that guides consumers through the online experience of shopping for outerwear.
With a cognitive robot that learns as users converse with it, the robot shopping assistant is able to choose between different coats and jackets based on the sports the user is interested in, the words they use to describe their style and their expressed opinions on suggestions offered. The unique cognitive technology will surely attract consumers with its interactive and entertaining format and innovate the way that other retail sites function in the future.
Key Themes Behind This Trend
- Cognitive E-retail
- The use of cognitive technology in e-retail experiences to enhance consumer shopping interactions.
- Robot-assisted Shopping
- The integration of robots into the shopping experience to aid consumers in product selection and buying decisions.
- Interactive Retail Conversations
- The trend of creating personalized and engaging shopping experiences through interactive conversations with consumers.
Where This Applies
- E-commerce
- The incorporation of cognitive technology and robotics in the e-commerce industry to elevate online shopping experiences.
- Retail
- The implementation of interactive shopping assistance in physical retail locations to improve customer service and engagement.
- Artificial Intelligence
- The development and expansion of AI technology to improve customer experiences in various industries.
