Visual commerce innovator Threekit launched an AI Guided Selling tool so that buyers can interact with an AI-powered agent before connecting them with a salesperson. According to Threekit, "75% of buyers want to research and find even the most complex products on their own" and this new tool fulls the guidance gap by getting to know a customer's needs and recommending the products that may be right for them.
With this tool, users can ask for options that are similar or complementary, see outfits, get support with a technical purchase, match items with a photo upload and view visual prompts for more confident purchasing decisions.
Threekit reports that shoppers who are presented with personalized product recommendations are more likely to buy and place repeat purchases.
What Makes This Trend Stand Out
- AI-powered Virtual Shopping Assistants
- AI-powered virtual shopping assistants enhance customer interaction by providing personalized recommendations and support, bridging the gap in digital retail experiences.
- Visual Commerce Integration
- Integrating visual commerce tools allows users to see and interact with products in realistic settings, making decision-making more intuitive and confidence-boosting.
- Personalized Product Matching
- Using AI to match products to customer preferences and needs increases the likelihood of purchase and customer satisfaction, fostering loyalty.
Sectors Adopting This
- E-commerce
- E-commerce platforms benefit from AI-guided selling tools by enhancing user experience and driving sales through personalized interaction and recommendations.
- Retail Technology
- Retail technology companies adopt AI solutions to streamline the shopping process, offering customized assistance that aligns closely with consumer demands.
- Consumer Electronics
- Consumer electronics brands implement AI-guided support to aid customers in making informed decisions on complex purchases, boosting customer confidence and satisfaction.
