Just as Columbia Sportswear sought out two 'Director of Toughness' in the United States, the brand is looking a little further north to recruit an 'Agent of Tough' from Canada.
The contest coincides with the launch of Columbia's Tested Tough campaign, which will challenge Canadian entrants to complete a series of adventure-filled missions in order to find the best possible representative to pit its apparel, outerwear and footwear against the harsh Canadian elements.
The winning Agent of Tough will receive a series of three-day trips to desirable locations such as Mont Tremblant, Blue Mountain, Whistler, as well as a visit to Columbia Sportswear’s Headquarters in Portland, Oregon, as well as a variety of gear to keep them prepared for whatever the weather throws their way.
Columbia Sportswear is Recruiting an 'Agent of Tough' in Canada
Laura McQuarrie — December 11, 2015 — Marketing