Columbia Sportswear is Recruiting an 'Agent of Tough' in Canada
Laura McQuarrie — December 11, 2015 — Marketing
Just as Columbia Sportswear sought out two 'Director of Toughness' in the United States, the brand is looking a little further north to recruit an 'Agent of Tough' from Canada.
The contest coincides with the launch of Columbia's Tested Tough campaign, which will challenge Canadian entrants to complete a series of adventure-filled missions in order to find the best possible representative to pit its apparel, outerwear and footwear against the harsh Canadian elements.
The winning Agent of Tough will receive a series of three-day trips to desirable locations such as Mont Tremblant, Blue Mountain, Whistler, as well as a visit to Columbia Sportswear’s Headquarters in Portland, Oregon, as well as a variety of gear to keep them prepared for whatever the weather throws their way.
The contest coincides with the launch of Columbia's Tested Tough campaign, which will challenge Canadian entrants to complete a series of adventure-filled missions in order to find the best possible representative to pit its apparel, outerwear and footwear against the harsh Canadian elements.
The winning Agent of Tough will receive a series of three-day trips to desirable locations such as Mont Tremblant, Blue Mountain, Whistler, as well as a visit to Columbia Sportswear’s Headquarters in Portland, Oregon, as well as a variety of gear to keep them prepared for whatever the weather throws their way.
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