This Brand Encourages Companies to Pay for Environmental Damage
Katherine Pendrill — September 16, 2015 — Social Good
'Patagonia' recently launched a campaign that calls on businesses to pay for environmental damage. While corporate social responsibility has become increasingly important to large companies, many of these businesses do not give to grassroots organizations. This unique campaign aims to unlock corporate funds in an innovative way.
The new campaign is called '1% for the Planet' and the goal is to raise funds for environmental causes through a voluntary business tax. Patagonia has asked businesses to donate one percent of their annual sales to organizations that are tackling various eco initiatives. The idea is to get large corporations to pay for environmental damage and promote a greener future. Rather than shame companies for their practices, the campaign aims to build alliances between businesses and grassroots organizations.
The eco-friendly fundraising campaign presents a unique way for businesses to demonstrate their commitment to promoting environmentally friendly practices.
The new campaign is called '1% for the Planet' and the goal is to raise funds for environmental causes through a voluntary business tax. Patagonia has asked businesses to donate one percent of their annual sales to organizations that are tackling various eco initiatives. The idea is to get large corporations to pay for environmental damage and promote a greener future. Rather than shame companies for their practices, the campaign aims to build alliances between businesses and grassroots organizations.
The eco-friendly fundraising campaign presents a unique way for businesses to demonstrate their commitment to promoting environmentally friendly practices.
Trend Themes
1. Voluntary Business Tax - Implementing a voluntary business tax to raise funds for environmental organizations presents a disruptive innovation opportunity for the financial sector.
2. Grassroots- Corporate Alliances - Building alliances between grassroots and corporate organizations presents a disruptive innovation opportunity for the marketing and advertising sector.
3. Promoting Sustainable Practices - Promoting sustainable practices presents a disruptive innovation opportunity for the manufacturing and production sector.
Industry Implications
1. Financial Sector - The financial sector can leverage the idea of voluntary business tax to create sustainable funding models for environmental causes.
2. Marketing and Advertising - The marketing and advertising sector can promote the idea of building alliances between grassroots and corporate organizations to encourage sustainable practices and showcase brands' eco-friendly initiatives.
3. Manufacturing and Production - The manufacturing and production sector has an opportunity to showcase their commitment to the environment by implementing sustainable practices and collaborating with organizations that are tackling eco-friendly initiatives.
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