Hyba is the latest activewear brand to hit the market. Montreal-based fashion retailer Reitmans is responsible for the exciting new workout apparel collection. A small selection of Hyba pieces were recently sold in Reitman's retail stores, but the brand now has its own space and 17 locations across Canada.
What makes Hyba different from other activewear labels is its focus and commitment to a variety of health-conscious consumers. The brand caters to three consumer portraits of young women -- the 'Go-Getter,' the 'Mindful Mover' and the 'Fun Seeker.'
While the go-getter might be looking for a higher intensity workout, the mindful mover might be more willing to sign up for a yoga class than a race. Hyba provides different pieces to complement the three styles.
From sweat-absorbing, supportive sport bras to stylish loungewear, Hyba offers a range of designs that are setting the standards high for activewear today.