This gamified billboard created for Reebok displays sneakers, while encouraging pedestrians to participate in a running challenge in order to receive free running shoes -- only the fastest runner will be rewarded.
Reebok's interactive, competitive and playful running challenge kicked off last week in Stockholm where a Plexiglas billboard was erected with a speed timer attached. Those who passed by became immediately interested in the display. Many of them accepted the challenge as they attempted to run their way to a new pair of Reebok sneakers.
Those who "ran past the ad faster than 17 kilometers per hour (about 10.5 miles per hour) unlocked a brand new pair of ZPump 2.0 shoes." Reebok's use of gamified and interactive branding is a great way to gain consumer interest while promoting a new sneaker in an experiential way.