In order to emphasize the effectiveness of Doom Super bug spray, ad agency TBWAHUNTLASCARIS released the 'Doom Wall of Shoes.' An enormous billboard made up of thousands of shoes in the shape of a Doom can was setup. Since South Africans usually kill bugs by stomping on them, TBWAHUNTLASCARIS decided to use shoes to show how powerful Doom is. The billboard implies that Doom has the power of 22 meters worth of shoes.
In addition to creating an innovative billboard, the ad agency also added an interactive component to the campaign. Consumers could guess how many shoes were used to make the Doom Wall of Shoes. Over 9,000 entries were made, which resulted in a 600 percent increase in Doom's social media presence
Insect-Killing Footwear Murals
More Stats +/-
Functional Outdoor Billboards
Inhabitable Large-Scale Advertisements
Self-Conscious Billboard Ads
Witty Billboard Graffiti
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.