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49 Interactive Outdoor Ads

From Beer-Dispensing Billboards to Bus Shelter Jazz Clubs

— August 15, 2015 — Marketing
This collection of interactive outdoor ads highlight the progression of traditional advertising methods to incorporate impressive technological features. From bus shelters that have been transformed into mini jazz clubs to coffee-dispensing crosswalks, there are plenty of examples of interactive advertisements that truly go outside of the box.

As consumers are increasingly glued to their smartphones, multifaceted billboards and other outdoors marketing tools are becoming increasingly complex and immersive. By creating memorable experiences likely to pique the attention of consumer passersby, brands are able to transform traditional outdoor advertising methods into experiences that consumers are likely to share online as well.

Whether to create awareness around pressing social issues or to promote a new product, creative outdoor ads have the power to change individual consumers' perceptions of a brand.
6.8
Score
Popularity
Activity
Freshness
49
Distance-Minding Auto Ads
Distance-Minding Auto Ads
Volkswagen Puts Its Adaptive Cruise Control to Work on the Back of a Bus
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48
Slumbering Drunks Billboards
Slumbering Drunks Billboards
The 'Sleeping Drunks' PSA Shames Citizens into Behavior Better
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47
Traffic Coffee Dispensers
Traffic Coffee Dispensers
Nescafe Doles Out Coffee and 'Instant Connections' at a Crossing Light
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46
Helpful Parking Billboards
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
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45
Branded Skateboard Ramps
Branded Skateboard Ramps
This Installation Uses Coca-Cola's Iconic Swish as an Outdoor Ramp
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44
Vacuum-Suctioned Billboards
Vacuum-Suctioned Billboards
Saatchi Netherlands Created a Clever Samsung Vacuum Ad
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43
Money-Filled Movie Posters
Money-Filled Movie Posters
This Bus Shelter Ad for the Wolf of Wall Street Uses a Real $10,000
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42
Augmented Movie Posters
Augmented Movie Posters
This Ad Promotes the 'Into the Storm' Movie with AR Tornadoes
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41
Interactive Yodeling Billboards
Interactive Yodeling Billboards
This Tourism Marketing Stunt Has People Yodel for a Trip
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40
Audible Travel Billboards
Audible Travel Billboards
Thalys' 'Sounds of the City' Encourages Travel by Engaging the Senses
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39
Flight Simulation Billboards
Flight Simulation Billboards
This Travel Billboard from KLM Turns the Public into Pilots
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38
Social Media Mug Campaigns
Social Media Mug Campaigns
Nescafe Gave Away 1,000 Red Mugs in the Most Creative Way Ever
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37
Interactive Lemon Fridges
Interactive Lemon Fridges
Nestea's Interactive Marketing Campaign Requires Action to Open a Fridge
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36
Funny Talkative Billboards
Funny Talkative Billboards
Sprite's Bill the Billboard Soda Pop Ad Reminds You to 'Obey You'
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35
Female-Targeted Beer Ads
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
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34
Break-Encouraging Vending Machines
Break-Encouraging Vending Machines
This Beer Vending Machine Rewards Patrons Who Do Nothing
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33
Phone-Sized Shopping Ads
Phone-Sized Shopping Ads
Tesco's Mobile App Ad Presents Its App as the Tiniest Store Ever
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32
Vertical Blind Billboards
Vertical Blind Billboards
McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds
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31
Goal Post Bus Stops
Goal Post Bus Stops
Copa America Turns Bus Stops into Goal-Shaped Football Ads
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30
Ice Cream-Dispensing Billboards
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
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29
Augmented Reality Bus Ads
Augmented Reality Bus Ads
The Pepsi MAX Ad Creates Shocking Scenes for People Waiting for Buses
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28
Responsive GIF Ads
Responsive GIF Ads
These Netflix Movie Poster Ads Attract Pop Culture & Internet-Savvy People
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27
Friendly Seating Campaigns
Friendly Seating Campaigns
This Interactive Marketing Initiative Encourages Socializing on the Bus
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26
Tiny Soda Stands
Tiny Soda Stands
This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths
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25
Yawn-Activated Vending Machines
Yawn-Activated Vending Machines
Douwe Egberts' Coffee Machine is Clever Marketing
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24
Social Drink Billboards
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
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23
Twitter-Activated Vending Machines
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
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22
Tweet-Activated Snack Machines
Tweet-Activated Snack Machines
Walkers' Snack Vending Machine Trades Tweets for Potato Chips
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21
Compelling Donation Posters
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
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20
Mind-Controlled Gaming Billboards
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
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19
Bubble-Popping Promotions
Bubble-Popping Promotions
This Dragon Quest Video Game Marketing Stunt Features a Slime Wall
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18
Gigantic Outdoor Search Engines
Gigantic Outdoor Search Engines
The ‘Google Outside’ Display Screen Helps Tourists Fin
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17
Bus Shelter Jazz Clubs
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
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16
Colossal Interactive Billboards
Colossal Interactive Billboards
Google's Giant Times Square Billboard Hosts an Android Game
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15
Edible Cake Billboards
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
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14
Terrifying Digital Billboards
Terrifying Digital Billboards
Sky Austria Promotes 'The Walking Dead' with Shocking Zombies
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13
Ice Block Billboards
Ice Block Billboards
Birds Eye's Frozen Billboard Urges Freezer Use to Reduce Food Waste
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12
Real-Time Runway Billboards
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
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11
Airplane Interactive Billboards
Airplane Interactive Billboards
The British Airways #Lookup Campaign Inspires Travel Dreamers
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10
Iconic Sneaker Simulations
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
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9
Contagious Yawning Billboards
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
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8
Bruise-Healing Billboards
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
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7
Climatic Sale Ads
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
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6
Digital Bus Shelter Advertisements
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
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5
Giant Outdoor Ball Pits
Giant Outdoor Ball Pits
This Ball Pool Was Part of a Promotional Event for a New IKEA Store
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4
Beer-Dispensing Billboards
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
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3
Ingenious Interactive Ads
Ingenious Interactive Ads
These Interactive Ads for French Railways Encourage People to Travel
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2
Can Currency Campaigns
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
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1
Functional Outdoor Billboards
Functional Outdoor Billboards
The IBM Smart Ideas for Smarter Cities Campaign Leads by Example
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