Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enchance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

49 Interactive Outdoor Ads

From Beer-Dispensing Billboards to Bus Shelter Jazz Clubs

— August 15, 2015 — Marketing
This collection of interactive outdoor ads highlight the progression of traditional advertising methods to incorporate impressive technological features. From bus shelters that have been transformed into mini jazz clubs to coffee-dispensing crosswalks, there are plenty of examples of interactive advertisements that truly go outside of the box.

As consumers are increasingly glued to their smartphones, multifaceted billboards and other outdoors marketing tools are becoming increasingly complex and immersive. By creating memorable experiences likely to pique the attention of consumer passersby, brands are able to transform traditional outdoor advertising methods into experiences that consumers are likely to share online as well.

Whether to create awareness around pressing social issues or to promote a new product, creative outdoor ads have the power to change individual consumers' perceptions of a brand.
6.9
Score
Popularity
Activity
Freshness
49
Distance-Minding Auto Ads
Distance-Minding Auto Ads
Volkswagen Puts Its Adaptive Cruise Control to Work on the Back of a Bus
<
48
Helpful Parking Billboards
Helpful Parking Billboards
Fiat's Interactive Billboard Delivers Parking Assistance
<
47
Traffic Coffee Dispensers
Traffic Coffee Dispensers
Nescafe Doles Out Coffee and 'Instant Connections' at a Crossing Light
<
46
Branded Skateboard Ramps
Branded Skateboard Ramps
This Installation Uses Coca-Cola's Iconic Swish as an Outdoor Ramp
<
45
Interactive Yodeling Billboards
Interactive Yodeling Billboards
This Tourism Marketing Stunt Has People Yodel for a Trip
<
44
Slumbering Drunks Billboards
Slumbering Drunks Billboards
The 'Sleeping Drunks' PSA Shames Citizens into Behavior Better
<
43
Flight Simulation Billboards
Flight Simulation Billboards
This Travel Billboard from KLM Turns the Public into Pilots
<
42
Augmented Movie Posters
Augmented Movie Posters
This Ad Promotes the 'Into the Storm' Movie with AR Tornadoes
<
41
Vacuum-Suctioned Billboards
Vacuum-Suctioned Billboards
Saatchi Netherlands Created a Clever Samsung Vacuum Ad
<
40
Money-Filled Movie Posters
Money-Filled Movie Posters
This Bus Shelter Ad for the Wolf of Wall Street Uses a Real $10,000
<
39
Audible Travel Billboards
Audible Travel Billboards
Thalys' 'Sounds of the City' Encourages Travel by Engaging the Senses
<
38
Interactive Lemon Fridges
Interactive Lemon Fridges
Nestea's Interactive Marketing Campaign Requires Action to Open a Fridge
<
37
Social Media Mug Campaigns
Social Media Mug Campaigns
Nescafe Gave Away 1,000 Red Mugs in the Most Creative Way Ever
<
36
Funny Talkative Billboards
Funny Talkative Billboards
Sprite's Bill the Billboard Soda Pop Ad Reminds You to 'Obey You'
<
35
Female-Targeted Beer Ads
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
<
34
Ice Cream-Dispensing Billboards
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
<
33
Vertical Blind Billboards
Vertical Blind Billboards
McDonald's Bus Shelter Billboard Keeps People Cool with Shaded Blinds
<
32
Break-Encouraging Vending Machines
Break-Encouraging Vending Machines
This Beer Vending Machine Rewards Patrons Who Do Nothing
<
31
Phone-Sized Shopping Ads
Phone-Sized Shopping Ads
Tesco's Mobile App Ad Presents Its App as the Tiniest Store Ever
<
30
Goal Post Bus Stops
Goal Post Bus Stops
Copa America Turns Bus Stops into Goal-Shaped Football Ads
<
29
Augmented Reality Bus Ads
Augmented Reality Bus Ads
The Pepsi MAX Ad Creates Shocking Scenes for People Waiting for Buses
<
28
Responsive GIF Ads
Responsive GIF Ads
These Netflix Movie Poster Ads Attract Pop Culture & Internet-Savvy People
<
27
Tiny Soda Stands
Tiny Soda Stands
This Coca-Cola Publicity Stunt Promotes Mini Coke Cans With Itty Bitty Booths
<
26
Friendly Seating Campaigns
Friendly Seating Campaigns
This Interactive Marketing Initiative Encourages Socializing on the Bus
<
25
Social Drink Billboards
Social Drink Billboards
This Real-Time Ad Shares Name Facts When You Send It a Tweet
<
24
Yawn-Activated Vending Machines
Yawn-Activated Vending Machines
Douwe Egberts' Coffee Machine is Clever Marketing
<
23
Compelling Donation Posters
Compelling Donation Posters
Public Transport Victora Urges Commuters to Donate to the Homeless
<
22
Tweet-Activated Snack Machines
Tweet-Activated Snack Machines
Walkers' Snack Vending Machine Trades Tweets for Potato Chips
<
21
Mind-Controlled Gaming Billboards
Mind-Controlled Gaming Billboards
Mindpong Uses Interactive Billboard Advertising to Beat Cancer
<
20
Twitter-Activated Vending Machines
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
<
19
Colossal Interactive Billboards
Colossal Interactive Billboards
Google's Giant Times Square Billboard Hosts an Android Game
<
18
Bubble-Popping Promotions
Bubble-Popping Promotions
This Dragon Quest Video Game Marketing Stunt Features a Slime Wall
<
17
Gigantic Outdoor Search Engines
Gigantic Outdoor Search Engines
The ‘Google Outside’ Display Screen Helps Tourists Fin
<
16
Bus Shelter Jazz Clubs
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
<
15
Real-Time Runway Billboards
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
<
14
Edible Cake Billboards
Edible Cake Billboards
Mr Kipling Shows That 'Life is Better with Cake' by Sharing a Sweet Ad
<
13
Terrifying Digital Billboards
Terrifying Digital Billboards
Sky Austria Promotes 'The Walking Dead' with Shocking Zombies
<
12
Ice Block Billboards
Ice Block Billboards
Birds Eye's Frozen Billboard Urges Freezer Use to Reduce Food Waste
<
11
Airplane Interactive Billboards
Airplane Interactive Billboards
The British Airways #Lookup Campaign Inspires Travel Dreamers
<
10
Iconic Sneaker Simulations
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
<
9
Bruise-Healing Billboards
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
<
8
Contagious Yawning Billboards
Contagious Yawning Billboards
Cafe Pele's Interactive Ad Reminds People of Their Need for Caffiene
<
7
Climatic Sale Ads
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
<
6
Digital Bus Shelter Advertisements
Digital Bus Shelter Advertisements
This Augmented Reality Ad Immerses Commuters in a Video Game
<
5
Beer-Dispensing Billboards
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
<
4
Giant Outdoor Ball Pits
Giant Outdoor Ball Pits
This Ball Pool Was Part of a Promotional Event for a New IKEA Store
<
3
Ingenious Interactive Ads
Ingenious Interactive Ads
These Interactive Ads for French Railways Encourage People to Travel
<
2
Can Currency Campaigns
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
<
1
Functional Outdoor Billboards
Functional Outdoor Billboards
The IBM Smart Ideas for Smarter Cities Campaign Leads by Example
<