Experiential marketing is one way for brands to really connect with their consumers and a great example is set out by Walkers Crisps. The snack company transformed a bus shelter into a vending machine and stuck long-term celebrity brand ambassador Gary Lineker inside of it to interact with commuters. Sitting on a box of Walkers Crisps, he encouraged them to Tweet a unique hashtag in order to receive a free bag.
By using social media to create an interactive experience, Walkers Crisps ensured its campaign was very memorable. Of course, it would be hard to forget a man contentedly trapped in the wall of a bus shelter while eating a burger and reading a book. This publicity stunt hit all the right notes.