Gary Lineker Gives Tweeters Free Walkers Crisps Bags
Meghan Young — February 4, 2015 — Lifestyle
Experiential marketing is one way for brands to really connect with their consumers and a great example is set out by Walkers Crisps. The snack company transformed a bus shelter into a vending machine and stuck long-term celebrity brand ambassador Gary Lineker inside of it to interact with commuters. Sitting on a box of Walkers Crisps, he encouraged them to Tweet a unique hashtag in order to receive a free bag.
By using social media to create an interactive experience, Walkers Crisps ensured its campaign was very memorable. Of course, it would be hard to forget a man contentedly trapped in the wall of a bus shelter while eating a burger and reading a book. This publicity stunt hit all the right notes.
By using social media to create an interactive experience, Walkers Crisps ensured its campaign was very memorable. Of course, it would be hard to forget a man contentedly trapped in the wall of a bus shelter while eating a burger and reading a book. This publicity stunt hit all the right notes.
Trend Themes
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Experiential Marketing — Brands can engage consumers through interactive and memorable experiences.
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Social Media Activation — Using social media platforms to create interactive campaigns can increase brand visibility and engagement.
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Celebrity Brand Ambassadors — Leveraging celebrity endorsements can enhance brand recognition and consumer connection.
Industry Implications
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Snack Food — Snack companies can take advantage of experiential marketing to create unique brand experiences that drive consumer loyalty and awareness.
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Advertising and Marketing — The advertising and marketing industry can benefit from integrating social media activation techniques to enhance brand campaigns and customer engagement.
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Celebrity Endorsements — Industries utilizing celebrity endorsements, such as food and beverages, can explore partnerships to maximize brand visibility and appeal.
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