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Gary Lineker Gives Tweeters Free Walkers Crisps Bags
Experiential marketing is one way for brands to really connect with their consumers and a great example is set out by Walkers Crisps. The snack company transformed a bus shelter into a vending machine and stuck long-term celebrity brand ambassador Gary Lineker inside of it to interact with commuters. Sitting on a box of Walkers Crisps, he encouraged them to Tweet a unique hashtag in order to receive a free bag.
By using social media to create an interactive experience, Walkers Crisps ensured its campaign was very memorable. Of course, it would be hard to forget a man contentedly trapped in the wall of a bus shelter while eating a burger and reading a book. This publicity stunt hit all the right notes.
By using social media to create an interactive experience, Walkers Crisps ensured its campaign was very memorable. Of course, it would be hard to forget a man contentedly trapped in the wall of a bus shelter while eating a burger and reading a book. This publicity stunt hit all the right notes.
