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22 Customer Retention Innovations

These Customer Retention Programs Reward Loyalty in Novel Ways

— November 11, 2015 — Art & Design
It usually takes more resources to entice new customers than it does to retain loyal ones, so these inventive customer retention programs aim to please repeat clients in novel ways. One of the most outstanding examples is IBEROSTAR's 'Superfan' program, which recognizes guests who have stayed at the chain upwards of 10 times, or even customers who have proven extreme devotion to the brand with a tattoo.

While there are many rewards programs that require consumers to devote space on a personal mobile device for an app that will aggregate points, one highly creative example for customer retention comes from Subway, which only uses the restaurant's Wi-Fi network and push notifications to entice new and returning customers with deals.

Rather than simply rewarding repeat customers as part of a routine transaction, brands like JCPenney, Groupon and TD Bank opted to create public shows of appreciation for existing consumers with marketing stunts. As well as it being heartwarming to see a brand care for its consumers in this way, commercials like these are powerful tools to entice new customers who hope to be recognized for their loyalty in the same way in the future.
6.8
Score
Popularity
Activity
Freshness
21
Fast Food Prize Apps
Fast Food Prize Apps
The Mcdonald's McCafe Platform Lets Consumers Place Orders and Redeem Offers
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20
Rewarding Smile Booths
Rewarding Smile Booths
Air Miles Entices a Younger Demographic with a Points Card Promotion
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19
Mexican Munchie Rewards Apps
Mexican Munchie Rewards Apps
The Costa Vida Mobile App Lets Mexican Food-Lovers Gain Rewards
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18
Juicy Loyalty Programs
Juicy Loyalty Programs
Nekter Juice Bar Used Its Fifth Anniversary to Reward Customers & Strangers
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17
Crystal Collection Apps
Crystal Collection Apps
The Swarovski 'Just Because' App Makes Earning Points Mobile
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16
Mobile Froyo Rewards
Mobile Froyo Rewards
The Yogurtland App and Real Rewards Program Honor Loyal Customers
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15
Hospitable Reward Programs
Hospitable Reward Programs
Kimpton's Unique Hotel Loyalty Program Offers Personalized Incentives
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14
Interactive Donut Greetings
Interactive Donut Greetings
Krispy Kreme E-Cards are a Sweet and Sentimental Gift
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13
Gift-Sharing Stunts
Gift-Sharing Stunts
JCPenney's 'The Gift of Giving' Helps Shoppers Gift Other Consumers
<
12
Rewarding Activity Trackers
Rewarding Activity Trackers
This Retail Chain Rewards Healthy Habits with Store Discounts
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11
Presence-Rewarding Apps
Presence-Rewarding Apps
Pocket Points Rewards Students for Staying Off Their Phones in Class
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10
Customer Gifting Apps
Customer Gifting Apps
Front Flip App Lets Store Owners Interact with and Reward Loyal Customers
<
9
Java Perk Loyalty Cards
Java Perk Loyalty Cards
The Caribou Perks Loyalty Program Rewards Customers for Sticking with Them
<
8
Heartfelt Gifting Campaigns
Heartfelt Gifting Campaigns
The #GrouponSelfie Campaign Rewards People with Surprise Gifts
<
7
Compassionate Bank Campaigns
Compassionate Bank Campaigns
TD Bank's Automatic Thanking Machine Gives Clients Personalized Gifts
<
6
Personalized Hotel Loyalty Programs
Personalized Hotel Loyalty Programs
IBEROSTAR's Superfan Program Rewards Extremely Loyal Guests
<
5
Exclusive In-Store Reward Apps
Exclusive In-Store Reward Apps
Belly's Customer Loyalty Program Provides Deals When You Cash Out
<
4
Wi-Fi Reward Programs
Wi-Fi Reward Programs
Subway's Mobile Loyalty Incentive Treats Patrons Who Access Wi-Fi
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3
Data-Driven Loyalty Apps
Data-Driven Loyalty Apps
7-Eleven's New Loyalty Platform Trades Free Drinks for Insightful Data
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2
Experiential Rewards Programs
Experiential Rewards Programs
Holt Renfrew Icon Privileges Earns Experiences Rather Than Points
<
1
Patron Loyalty Packaging
Patron Loyalty Packaging
These Sushi Restaurant Rewards Boxes Thank Regulars for Their Business
<