As part of a way to celebrate the 10 million active members who use already use its points card, Air Miles set up a huge promotion for its Mega Miles Contest.
This involved a Smile Booth, which would have cardholders stand in front of a booth installed at participating retailers, smile and flash their card for a chance to have thousands of reward miles added to their card—enough to be cashed in for flights or home appliances.
As much as Air Miles is a family-friendly program, these Smile Booths were set up in the hopes of appealing to a more youthful demographic as well. Since accumulating rewards points on a loyalty card can be a slow process, this makes use of the card instantly gratifying, especially to a Millennial audience.
Why This Trend Is Growing
- Instant Reward Booths
- Creating instant gratification for loyalty cardholders through interactive reward booths.
- Engaging Millennials with Reward Programs
- Using interactive and youth-focused reward programs to appeal to younger audiences.
- Gamifying Reward Systems
- Bringing an element of fun and excitement to loyalty programs through gamification.
Industries Being Reshaped
- Retail
- Retailers can use interactive loyalty programs to increase engagement and reward customer loyalty.
- Marketing and Advertising
- Marketing agencies can utilize gamification and interactive elements to create innovative reward campaigns.
- Entertainment
- Interactive loyalty programs and booths can be implemented in entertainment venues to enhance consumer experience and drive engagement.
