TD Bank launched a compassionate bank campaign through the use of its existing ATMs. Rebranded as 'Automated Thanking Machines,' the ATMs were re-programmed so that a kind voice spoke to them familiarly in place of the typical text prompts. After engaging in some small talk, the voice turns the TD Bank customers' attention towards hidden doors on the side of the machine. Gifts are revealed to their utter surprise.
Engaging, personal and incredibly thoughtful, this compassionate bank campaign took place across Canada. A mother of two was given a trip to Disney, a huge Blue Jays fan was able to meet his favorite player and a child was given a $50 bill. The gifts ranged in extravagance, but it was the consideration behind them that will leave a lasting impression.