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17 Creative eCommerce Campaigns

From Digital Currency Commercials to Marketplace Supplier Meetups

— February 11, 2016 — Marketing
Web retailers typically don't have to rely on traditional means of advertising to bolster sales, but these eCommerce campaigns reflect a growing movement from brands looking to secure a place in both the online and offline worlds.

eBay and Alibaba are just a few online giants that have released commercials that are traditionally associated with brick-and-mortar retailers. It's also worth noting that during the Super Bowl 50 this year, Amazon and PayPal are two leading web retailers that launched their first-ever Big Game advertisements.

eCommerce giants are also infiltrating the offline world with a number of creative stunts, including murals, pop-up shops, organized meetups to connect consumers and vendors, as well as partnerships with brick-and-mortar retailers so that products formerly exclusive to the web can be found in-store.
7
Score
Popularity
Activity
Freshness
17
Web Retailer Murals
Web Retailer Murals
Amazon Asked Artists to Interpret What 'Prime Living' Means in a Mural
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16
Comical Shopping Holiday Commercials
Comical Shopping Holiday Commercials
Frank Underwood Gave a Presidential Speech on Singles Day
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15
Holiday Gift Shopping Ads
Holiday Gift Shopping Ads
This Ad for PayPal Promotes Spending Time with Family Instead of Malls
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14
Celebratory Sales Holidays
Celebratory Sales Holidays
Amazon Prime Day Helps People Celebrate the Company's 20th Anniversary
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13
Digital Currency Commercials
Digital Currency Commercials
This Paypal Super Bowl Commercial Introduces the Future of Money
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12
Smart Speaker Ads
Smart Speaker Ads
The Amazon Super Bowl Commercial Reveals the Capabilities of 'Echo'
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11
Marketplace Supplier Meetups
Marketplace Supplier Meetups
The Etsy Visits Sellers Program Helps the Service Grasp Its Vendors
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10
Lyrical Online Shopping Ads
Lyrical Online Shopping Ads
This New Ad for eBay Incorporates Lyrics from 'Tik Tok' by Ke$ha
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9
Problem-Solving Holiday Campaigns
Problem-Solving Holiday Campaigns
eBay's Gift Concierge Responds to Holiday Troubles on Twitter
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8
Fashion Confidence Campaigns
Fashion Confidence Campaigns
Amazon Fashion Encourages Women to Embrace Their Beauty Differences
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7
Resourceful Vendor Meetups
Resourceful Vendor Meetups
Ebay in Person is a Series of Educational Networking Events for Sellers
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6
Buy-Online Burger Campaigns
Buy-Online Burger Campaigns
Burger King India is Pre-Selling Whoppers to Launch Its First Store
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5
Online Retailer Bookstores
Online Retailer Bookstores
Amazon Books Opened Its First Physical Store Using Online Data
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4
Hipster Kids Smartphone Ads
Hipster Kids Smartphone Ads
The Amazon Fire Phone Campaign Cleverly Expands Demographic
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3
Mobile Discount Stores
Mobile Discount Stores
The 'Treasure Truck' Will Drive Around Seattle Selling Discount Goods
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2
Cargo-Sized Cardboard Crates
Cargo-Sized Cardboard Crates
The Amazon Nissan Box is the Biggest Paper Carton You've Ever Seen
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1
Crafty Retail Partnerships
Crafty Retail Partnerships
Four Canadian Etsy Sellers Will Be Getting Exposure in Nordstrom
<