In order to generate some excitement about Amazon Prime Day—a day of sales on Amazon that's set to rival Black Friday—the online retailer asked groups of artists in Tokyo, London, Berlin, Toronto, Paris and other global cities to interpret what #PrimeLiving means to them.
These artistic representations of the brand-created holiday celebrate members who have opted in for the Prime program at $79 per year, affording them a convenient way to shop and quickly receive orders.
As one artist sees it, using Amazon Prime means that you have more time to do the activities that you actually enjoy in life. To further enhance the anticipation surrounding the major shopping event, Amazon is also hosting a contest that asks people to share a moment of Prime Living for the chance to win $10,000 in Amazon gift cards.
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