The first-ever Paypal Super Bowl ad is a 45-second ad spot set to the tune of Demi Lovato's 'Confident.' In the theme of this song, PayPal has a message to share about the future of money, particularly its role in making the world of old money obsolete.
'There's a New Money in Town' is a commercial that goes back and forth between making simple statements like: "New money is not a dirty word. New money isn't paper. It's progress." In the commercial, old money is linked to cheques, coins and bank notes, while PayPal envisions of digital future where currency is always on the move. This commercial introduces a new global campaign for PayPal.
Like PayPal, Amazon is another big player in e-commerce that established itself as a first-time Super Bowl advertiser this year.