Amazon has launched a 'Treasure Truck' that will drive around the city of Seattle selling discount goods to consumers. Starting on June 27th, Seattle residents will be able to purchase unique and heavily discounted items from the roaming Treasure Truck.
The Treasure Truck will drive around the city for several days each week and offer consumers the opportunity to purchase items from its rotating inventory. In order to see what the Treasure Truck is carrying and where it will be each day, customers will have to log on to the new Amazon Shopping app. The Treasure Truck will be selling discount goods that may range from items such as inflatable paddle-boards to porterhouse steaks.
The purpose behind the campaign is to encourage people to download the Amazon app, while also giving the company an opportunity to test out a new kind of local delivery service.
Key Themes Behind This Trend
- Mobile Discount Stores
- The creation of a new delivery channel through mobile stores, such as Amazon's Treasure Truck, can reach new customers and test out local delivery methods.
- Rotating Inventory
- The ability to offer rotating inventory to consumers through mobile stores like Amazon's Treasure Truck allows for unique and limited-time offers that create a sense of urgency to purchase.
- Mobile Retail Marketing
- Mobile retail marketing via trucks or other delivery methods, like the Treasure Truck, provides customers with a novel shopping experience while increasing brand recognition and user engagement.
Where This Applies
- Retail
- Retailers can use mobile discount stores to test new delivery methods and attract a broader customer base while providing unique and exclusive offers to encourage purchases.
- Marketing
- Mobile retail marketing delivers value not just in goods but in promoting the brand and increasing engagement through the Treasure Truck's unique approach.
- Delivery Services
- Delivery services that partner with products and retail can diversify their offerings by including mobile stores like the Treasure Truck for unique delivery to consumers.
