In order to generate some buzz about the launch of the first Burger King India, the burger chain took to eBay to set up Whoppers for pre-sale.
The first Burger King in India will be opened on November 9th at the Select City Walk mall in New Delhi. Already, over 1,200 orders have poured in for burgers before the store has even opened its doors. By pre-ordering a Whopper online, customers are able to pick their burger of choice—chicken, lamb patty or vegetarian—ahead of time, then grab it in-store on the day of the grand opening, along with some other swag like a free t-shirt. The promotion is being called the eBay Whopper Shopper, and so far, it's proving to be a big hit.
Key Themes Behind This Trend
- Pre-selling Campaigns
- Opportunity for businesses to generate buzz and revenue pre-launch through pre-selling campaigns.
- Ecommerce Partnerships
- Opportunity for businesses to partner with eCommerce platforms to offer exclusive promotions and products.
- Personalized Orders
- Opportunity for businesses to provide personalized orders by allowing customers to select their food and add-ons online before making a purchase.
Where This Applies
- Fast Food
- Fast food chains can offer exclusive online pre-sale campaigns to drive traffic to new stores.
- Ecommerce
- eCommerce platforms can partner with businesses to offer exclusive promotions and products.
- Hospitality
- Hotels and restaurants can allow customers to pre-order menu items online before arriving to provide a personalized experience.
