In order to make holiday shopping less of a strain for the average person, eBay launched what it's calling a "social gift concierge" to provide personalized suggestions when online shopping. eBay recruited four experts that resolve gifting dilemmas in different categories. For instance, Alice tackles family-friendly gift suggestions, while Steve is an expert in Secret Santa gifts and deal-finding.
When feeling stuck or uninspired, Twitter users are able to use the #eBayElves tag to call for help from these four holiday experts.
While there have been many automated guides of this sort created for Christmas, it's refreshing to know that people can expect to get a helping hand from another human, rather than a bot.