'Amazon Books' is both the name of the online retailer's website section as well as its first physical store location that recently opened in Seattle, US. In a surprising move, the online retailer opened its first brick and mortar in 20 years, curating its selection by using online data from the site.
In addition to books, the Amazon bookstore will sell its devices like the Kindle, Fire Tablets and Echos -- enticing consumers by giving them a chance to try each gadget before purchasing it. In terms of its retail design, the most notable differences that Amazon Books demonstrates is its face-out books and associated cards that feature their customer rating and a review from the site.
This physical bookstore is both a marketing move to keep Amazon in the minds of consumers, as well as a competitive move to stay on an even keel with stores like Walmart -- who already have a physical base and are moving into the digital realm.