The advertising industry has been continuously pushing the envelope when it comes to displaying children's wellness ads. This is because emotionally powerful advertising often gets noticed.
Children's wellness should be a top priority because these kids are the future generation. Ads such as the #MakeAChildCry campaign are essential to raise awareness about children's physical health. The ad features close-up views of hysterical children but when the camera draws back, you see them getting a check-up or a needle. The ad states it's better a child cry at the doctor's than have them miss medication and pass away.
Other advertisements use emoji-driven approaches to relate to children in easy-to-understand ways regarding violence or abuse. The ultimate goal is to maintain children's well-being through the use of these informative and occasionally shocking ads.
21 Children's Wellness Ads
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Gun Safety PSAs
Child Smoker Ads