This Firearms Safety PSA Reminds Parents of a Child's Curiosity

 - Feb 18, 2015
References: creativity-online & designtaxi
The Evolve organization has released a series of print ads that remind parents about the nature of childlike curiosity in the form of a firearms safety PSA. The eye-catching ads show young children playing with other "unconventional" and unsuitable toys such as dildos, tampons and condoms.

The print ad series aims to highlight that "if they find it, they'll play with it," and reinforces the voices of gun control activists who have long called for the proper security measures around firearms kept in the home.

The ads are a followup to last year's "lock up your guns" campaign and serve as a reminder to parents that firearms should be as top of mind as other items when it comes to keeping them out of the curious hands of children.