Designer Ragini Sahai created these child abuse prevention ads that cater directly to a child's perspective. The campaign is titled 'Feeling Shaken Up?' and it features a play on the phrase "shaken up" by incorporating an exploding pop bottle into the printed billboards and outdoor advertisements.
Each child abuse prevention ad shows a young child holding the pop bottle as it spews an orange carbonated beverage all over the place. The ad reads "Feeling Shaken Up?" and features the number of a help-line and a website for children to visit.
The ad speaks to children because adults are more likely to blow past an image of a child because it doesn't relate directly to them. The ultimate goal for this campaign is to show kids that they are not alone. By featuring a young child in the ads it will create a sense of connection with children who might very well feel alone if they are living an abusive life.
Key Themes Behind This Trend
- Child Abuse Prevention Campaigns
- Disruptive innovation opportunity exists in designing campaigns that speak directly to the perspective of children.
- Inclusive Advertising
- Opportunities exist in designing advertising campaigns that cater to the perspective of specific demographics, such as children.
- Public Awareness Campaigns
- There are opportunities to create public awareness campaigns that encourage open dialogue about difficult subjects like child abuse.
Where This Applies
- Child Protection Services
- Innovative approaches to campaigning for child abuse prevention can have a significant impact on the work of child protection agencies.
- Advertising and Marketing
- The advertising industry stands to benefit from an increase in demand for inclusive, child-friendly campaigns.
- Public Health
- Public awareness campaigns targeting important public health issues like child abuse, contribute significantly to the development of healthy and safe communities.
