Designer Ragini Sahai created these child abuse prevention ads that cater directly to a child's perspective. The campaign is titled 'Feeling Shaken Up?' and it features a play on the phrase "shaken up" by incorporating an exploding pop bottle into the printed billboards and outdoor advertisements.
Each child abuse prevention ad shows a young child holding the pop bottle as it spews an orange carbonated beverage all over the place. The ad reads "Feeling Shaken Up?" and features the number of a help-line and a website for children to visit.
The ad speaks to children because adults are more likely to blow past an image of a child because it doesn't relate directly to them. The ultimate goal for this campaign is to show kids that they are not alone. By featuring a young child in the ads it will create a sense of connection with children who might very well feel alone if they are living an abusive life.