Your child's health and safety are probably more important to you than anything else in the world, and the Chrysler Risks campaign seems to understand this concern perfectly.
Coming from Leo Burnett Tailor Made in Sao Paulo, Brazil, the print ads focus on the hazards that young children face around the home in order to then re-focus on the safety and peace of mind that Chrysler's six airbags offers. Consisting of three different images, the Chrysler Risks ads each feature normal everyday objects around the house that could harm your child, like the stove, outlet and iron. A tiny little hand reaches out to curiously touch each of these items while the copy reads "Your children take enough risks at home already."
The Chrysler Risks ads feature Marcelo Reis as the executive creative director.
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