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50 Interactive Ads for Cars

From Experiential Auto Installations to Friendly Test Drive Campaigns

— June 3, 2014 — Marketing
These interactive ads make automotive retail a more experience-based activity. Interactive advertising is often experiential in nature, or at least tries to get the customer involved more directly. Buying a car is usually considered a big-ticket item, so consumers put a lot more weight behind their decision to purchase.

Interactive ads for cars often integrate technology, such as augmented reality, apps and virtual test drives. Many of these campaigns have a gamified element, making it fun as well as immersive. Other advertising strategies revolve around social media and crowdsourcing, whether the company is trying to get user generated content or help with a design. Some innovative interactive methods engage through a collective activity such as interactive dance floors or auto-burning contests.
6
Score
Popularity
Activity
Freshness
50
Auto Ad Parodies
Auto Ad Parodies
The Jenko's Epic Split Video Mocks the Volvo Trucks Campaign
<
49
Dramatically Driven Interactive Campaigns
Dramatically Driven Interactive Campaigns
This Fun Facebook App Lets You to Drive Through an Image
<
48
Affection-Radiating Auto Campaigns
Affection-Radiating Auto Campaigns
Toyota Positive Encourages People to Spread Uplifting Energy
<
47
Costumed Car Guerrilla Campaigns
Costumed Car Guerrilla Campaigns
This Audi Marketing Campaign Placed Car Masks on Parked Cars
<
46
Interactive Dance Floors
Interactive Dance Floors
This Interactive Dance Floor Lights Up with Each Step
<
45
Immersive Cinematic Driving Apps
Immersive Cinematic Driving Apps
This App Brings Adventure to Virtual BMW i3 Electric Car Drivers
<
44
Tech-Infused Car Campaigns
Tech-Infused Car Campaigns
The Interactive Lexus Print Ad Brings Pages to Life
<
43
Mangled Automobile Road Signs
Mangled Automobile Road Signs
'Life Signs' Warn Drivers with Crumpled Cars
<
42
Automobile Theatre Performances
Automobile Theatre Performances
Fiat's 'Theatre in a 500' Plays Took Place in Automobiles
<
41
Car-Careening Advertising
Car-Careening Advertising
MINI Maps Finds the Need for Speed with Google and Facebook
<
40
Car-Pinning Advergames
Car-Pinning Advergames
Volkswagen Street Quest Game Requires Fans to Pin Autos in South Africa
<
39
Toll-Paying Campaigns
Toll-Paying Campaigns
The 'Go Further' Ad Literally Lets You Go Further by Paying Your Toll
<
38
Social Media Car Designs
Social Media Car Designs
Buick Turned to a Pinterest Board for Its Latest Concept Car Designs
<
37
Friendly Car Ecovertising
Friendly Car Ecovertising
Nissan Establishes Itself as an Eco-Conscious Brand with Planet Zero
<
36
Printeractive Protection Ads
Printeractive Protection Ads
The Loducca Peugeot Airbag Print Ad is Explosive
<
35
Adventurist Video Campagins
Adventurist Video Campagins
Honda's Off the Grid Ad Lets Users Control Their Virtual Experiences
<
34
Micro Delivery Car Campaigns
Micro Delivery Car Campaigns
Smart Car's Tiny Treats Cars Delivered Small Surprises for Free
<
33
App-Distracting Ads
App-Distracting Ads
The Unica Ethanol Verde Campaign Urges Not Using Cell Phones While Driving
<
32
Disappearing Act Car Campaigns
Disappearing Act Car Campaigns
A Vanishing Auto in the Volkswagen Golf GTI 'Time Machine' Ad
<
31
Social Automotive Flipbooks
Social Automotive Flipbooks
This Acura Campaign is an Artistic Approach to Advertising on Twitter
<
30
Endearing Car Q&A Campaigns
Endearing Car Q&A Campaigns
Mini Cooper is Letting Fans to Ask the New Mini Space Questions
<
29
Electric Car Campaigns
Electric Car Campaigns
The Nissan #6xcheaper Marketing Venture is Eco-Friendly
<
28
Crowdsourced Car Crash Installations
Crowdsourced Car Crash Installations
The Crush The Speed Campaign Promotes Safe Driving in Moscow
<
27
Interactive Screenshot Ads
Interactive Screenshot Ads
This Interactive Ad for the Audi R8 Gives Viewers a Snapshot of Speed
<
26
Interactive Inflatable Print Ads
Interactive Inflatable Print Ads
Peugeout Print Ads Teach Safety and Fun with Advertising Campaign
<
25
Alluring Auto Ads
Alluring Auto Ads
The Peugeot 'Take the Car Challenge' Uses Brainwashing Techniques
<
24
Social Following Campaigns
Social Following Campaigns
This Twitter Campaign Cleverly Promotes the Volvo XC60's Brakes
<
23
Skype Call Car Ads
Skype Call Car Ads
The Land Rover Above and Beyond Campaign Promotes Sharing Experiences
<
22
Digital Interactive Roads
Digital Interactive Roads
Audi 'Urban Future' Exhibit at Design Miami Shows What Streets Could Be
<
21
Projected Race Promos
Projected Race Promos
The Hot Wheels Secret Race Battle is an Awesome 3D Video Experience
<
20
Face-Reading Car Contests
Face-Reading Car Contests
The Billionaire Shop Will Give a Lambo to Whoever Wishes Most for It
<
19
Video Game Auto Advertising
Video Game Auto Advertising
Jeep 'Call of Duty: Modern Warfare 3' Campaign Includes a Giveaway
<
18
Rapid Fire Auto Campaigns
Rapid Fire Auto Campaigns
Lexus Will Deliver a Speedy Recap of the Beijing Motor Show 2014
<
17
Crowdsourced Car Designs
Crowdsourced Car Designs
Nissan 'Project 370Z' Wants Your Help Building a New Auto
<
16
Friendly Test Drive Campaigns
Friendly Test Drive Campaigns
Toyota's 'Try My Hybrid' Put Fans at the Wheel of This Campaign
<
15
Social Road Trip Campaigns
Social Road Trip Campaigns
Mazda Canada's 'Long Drive Home' Had a Terrific Journey & Destination
<
14
Social Road Trip Apps
Social Road Trip Apps
The 'SmileDrive' App Integrates Social Media with Road Trips
<
13
World-Traveling Car Ads
World-Traveling Car Ads
The 'onemillioncar' Project is a Year-Long European Auto Advertisement
<
12
Interactive Parking Ads
Interactive Parking Ads
Volkswagen Park Assist II Promoted in Engaging iAd
<
11
Festive Augmented Reality Windows
Festive Augmented Reality Windows
This Year's Holiday Window from La Rinascente is Interactive
<
10
Augmented Reality Auto Showrooms
Augmented Reality Auto Showrooms
Volkswagen Singapore Promotes Cars With Interactive Newspaper App
<
9
Auto-Burning Contests
Auto-Burning Contests
MINI Belux ‘Fan the Flame' Advertising Campaign
<
8
Zombie-Fighting SUVs
Zombie-Fighting SUVs
The Hyundai Santa Fe Zombie Survival Machine Keeps Walkers at Bay
<
7
Digital Auto Exhibits
Digital Auto Exhibits
The Nissan Canada Virtual Showroom Lets You Explore Different Models
<
6
Incredible Interactive Ads
Incredible Interactive Ads
The New Range Rover Evoque Interactive Ad Campaign Lets You Decide
<
5
Virtual Reality Test Drives
Virtual Reality Test Drives
South African Audiences Take Virtual Hyundai i30 Test Drive
<
4
Social Media Road Races
Social Media Road Races
The 'BMW South Africa: Interactive Video Projection' is Simply Effective
<
3
Multiple Choice Advertisements
Multiple Choice Advertisements
The Mercedes-Benz Speed Date Takes You on a Wild Ride
<
2
Experiential Auto Installations
Experiential Auto Installations
The Audi Spheres Project Offers an Interactive Hi-Tech Experience
<
1
Interactive Digital Showrooms
Interactive Digital Showrooms
Audi City Will Provide Customers With a New Buying Experience
<