Advertising efforts in the automotive industry have typically been concerned only with design and slow motion visuals, but this interactive screenshot ad for the Audi R8 is actually allowing consumers to experience the impeccable speed of a car first hand.
In the past, the greatest selling points for most automotive companies are the display of their vehicle's sleek bodies and slowed down shots of it speeding through some rugged or hill-clad terrain. The great thing about this clever screenshot ad designed by Brazilian advertising firm AlampBBDO for Audi's R8 car is that it actually allows consumers to experience the speed of Audi's latest design first hand.
By using two keys on the Ipad, users are given the challenge of capturing a precise screen shot of the Audi R8 as it speeds by the tablet screen. Those who can complete this speedy challenge are able to actually get a glimpse of this sleek design from this world renowned automotive manufacturer.