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Top 100 Commercials Trends in 2013

From Fearless Baby Fantasy Ads to Avocado Obsession Commercials

— January 5, 2014 — Autos
This year's top commercials trends expertly tap into the emotions of consumers by featuring babies and animals. Marketers understand the true ability evoking emotions with consumers has and this could not be more apparent in 2013's top commercials.

While using babies and adorable animals to attract an audience is one thing, this year we also saw babies and animals taking on unconventional roles and characteristics that made them irresistible to viewers. From bunnies snuggling to puppies' cuteness powering a battery and personified polar bears drinking soda, marketers this year made use of human attraction to all things furry and fuzzy.

Babies and children were also used in commercials with more serious content and tones to really leave an impression on viewers in hopes of compelling them to support a cause or to donate to a charity.

To understand more about the ways marketers tapped into the emotions of consumers through this year's top commercials trends, check out Trend Hunter's Commercials Trend Report.
5.6
Score
Popularity
Activity
Freshness
87
Clever Ocular Campaigns
Clever Ocular Campaigns
The Brilliant 'Eyes Give Life' Campaign Helps Promote Corneal Donations
<
86
Truck-Chasing Bull Races
Truck-Chasing Bull Races
This Action-Packed Stunt Pits the Volvo FL Against Raging Bulls
<
85
Split-Personality Pen Ads
Split-Personality Pen Ads
This Commercial for Bic Pens Aims to Shake Things Up
<
84
Viral Missing Person PSAs
Viral Missing Person PSAs
This Missing People Australia Campaign Spreads Across YouTube
<
83
Wolf-Wearing Casanova Ads
Wolf-Wearing Casanova Ads
The Old Spice Irresistible Ad is as Seductive as It is Funny
<
82
Myterious Cult Fashion Films
Myterious Cult Fashion Films
The Miu Miu Spring/Summer 2013 Campaign Videos are Mysterious
<
81
Daredevil Motorcycle Campaigns
Daredevil Motorcycle Campaigns
Robbie Maddison Performs Soaring Motorcycle Stunts for DC Shoes
<
80
Regal Kitty Club Commercials
Regal Kitty Club Commercials
The Litter Genie is Designed to Trap Cat Smells In
<
79
Interactive Screenshot Ads
Interactive Screenshot Ads
This Interactive Ad for the Audi R8 Gives Viewers a Snapshot of Speed
<
78
Unexpected Hero Commercials
Unexpected Hero Commercials
This Axe Commercial Pits Firemen Against Astronauts
<
77
Comical Beef Head Ads
Comical Beef Head Ads
This Yogurt Commercial is Sure to Make Anyone Laugh
<
76
Winter Wonderland Fashion Ads
Winter Wonderland Fashion Ads
The Louis Vuitton Gstaad Resort Commercial is Endearing
<
75
Sassy Soda Seduction Commercials
Sassy Soda Seduction Commercials
Sofia Vergara Stars in the New Diet Pepsi Ad
<
74
Bacon Breakfast Bowls
Bacon Breakfast Bowls
This 'As Seen On TV' Treat is Mouth-Watering Good
<
73
Devilishly Tempting Pizza Ads
Devilishly Tempting Pizza Ads
Delissio Pizza Turns Dull Dinners Into Party Nights
<
72
Hole-Punched Donation Campaigns
Hole-Punched Donation Campaigns
Hemorio's Blood Donation Campaign Showcases a Newspaper with Holes
<
71
Spectator-Shaming Car Ads
Spectator-Shaming Car Ads
A Kia Ad Embarrases a Spectator to Promote the Kia 'Cerato'
<
70
Fashion-Focused Grocery Ads
Fashion-Focused Grocery Ads
Target Grocery Ads Juxtapose High-end Fashion with Everyday Products
<
69
1980s Comic Car Commercials
1980s Comic Car Commercials
The Volkswagen 'Feeling Carefree' Ad Uses A-Ha for Inspiration
<
68
Touching Beauty Perception Sketches
Touching Beauty Perception Sketches
The Dove Real Beauty Sketches Campaign is Heart-Wrenching
<
67
Senselessly Subtitled Ale Ads
Senselessly Subtitled Ale Ads
Kronenbourg 1664 Proves You Don't Need French to Enjoy this Beer
<
66
Spray-On Skinny Jean Ads
Spray-On Skinny Jean Ads
Ultra Skinny Jeans Being Offered by American Eagle
<
65
Forceful Falcon Deodorant Ads
Forceful Falcon Deodorant Ads
The Old Spice Poker Face Commercial Continues Its Absurd Humor
<
64
Alien Invasion Phone Commercials
Alien Invasion Phone Commercials
This Sony Xperia Commercial Brings Gaming to Life
<
63
Garden Gnome Revenge Ads
Garden Gnome Revenge Ads
This Funny IKEA Commercial Makes Backyard Furniture Exciting
<
62
Border Crossing Bear Commercials
Border Crossing Bear Commercials
This Labatt Beer Ad Perpetuates Canadian Stereotypes
<
61
Dystopic Ethical Farming Ads
Dystopic Ethical Farming Ads
Chipotle Hopes to 'Cultivate A Better World' with its New Ad
<
60
Disastrous Post-Apocalyptic Commercials
Disastrous Post-Apocalyptic Commercials
The Greatness Awaits Ad for PlayStation 4 is Epic
<
59
Runaway Whiskey Train Ads
Runaway Whiskey Train Ads
This Commercial Creates a Fictional History for Jameson Whiskey
<
58
Conflict-Resolving Pop Machines
Conflict-Resolving Pop Machines
Coca-Cola's 'Small World Machines' Connects Indians and Pakistanis
<
57
Strong Female Truck Campaigns
Strong Female Truck Campaigns
The Chevy Silverado 'A Woman and Her Truck' Ad is Masculine
<
56
TV-Tweeted Dinner Invitations
TV-Tweeted Dinner Invitations
Coca-Cola's 'Let's Eat Together' Ad Invites Diners Over with the TV
<
55
Hidden Camera Candidate Applications
Hidden Camera Candidate Applications
Heineken Bypasses the Normal Interview Preparation Tactics
<
54
Audacious Road Trip Contests
Audacious Road Trip Contests
Jeep's '30 Miles of Freedom' Contest Drives Adventurers to Win
<
53
Narcissistic Razor Ads
Narcissistic Razor Ads
The Philips Norelco Electric Razor Showcases a Man Complimenting Himself
<
52
Adorable Bunny-Snuggling Commercials
Adorable Bunny-Snuggling Commercials
The ibis Hotels Ad Stars Unbearably Cute and Cuddly Creatures
<
51
Social Media Business Graphics
Social Media Business Graphics
The ‘How Much Engagement are Top Brands Getting on Instagram'
<
50
Bacon-Flavored Mouthwash
Bacon-Flavored Mouthwash
This Bacon Scope Mouthwash is Revealed Suspiciously Near April Fools Day
<
49
Patriotic Free-Spirited Fashion
Patriotic Free-Spirited Fashion
Rita Ora is the New Face of 'Material Girl' Fall 2013 Collection
<
48
Ridiculously Macho Motorcycle Ads
Ridiculously Macho Motorcycle Ads
The Harley-Davidson Rider Lifestyle is Perfectly Over-the-Top
<
47
Talkative Typography Commercials
Talkative Typography Commercials
Uni-ball's Commercials Read Letters in the Voices of Iconic Fonts
<
46
Charitable Booze Rebuttal Campaigns
Charitable Booze Rebuttal Campaigns
Budwiser Beer Ad Takes a Stand Against Critics During Trial
<
45
Pressure-Filled Deodorant Pranks
Pressure-Filled Deodorant Pranks
This Nivea Commercial Covers an Elaborate Airport Prank
<
44
Sensual Salad Dressing Ads
Sensual Salad Dressing Ads
The Let's Get Zesty Campaign Presents Kraft Italian Dressings
<
43
Masculine-Designed Hosiery
Masculine-Designed Hosiery
Hommemystere Designs Men's Lingerie for Men of the World
<
42
Playful Puppy-Powered Contraptions
Playful Puppy-Powered Contraptions
The Beneful Dog Goldberg Machine Gets Creatively Elaborate
<
41
Parodied School PSAs
Parodied School PSAs
The College for Creative Studies Campaign Compares Art to Drugs
<
40
Tech-Savvy Ad Remakes
Tech-Savvy Ad Remakes
Graphic Designer Eoin Conlon Re-imagines Classic Ads
<
39
Contagious Car Commercials
Contagious Car Commercials
The Volkswagen Superbowl Commercial Will Bring a Smile to Your Face
<
38
Hilariously Helpful Travel Ads
Hilariously Helpful Travel Ads
This Travel Commercial Captures a Common Travel Fear
<
37
Friendship-Testing Beer Ads
Friendship-Testing Beer Ads
This Carlsberg Commercial Puts Friendships to the Test
<
36
World-Traveling Car Ads
World-Traveling Car Ads
The 'onemillioncar' Project is a Year-Long European Auto Advertisement
<
35
Sweater-Sharing Roomie Ads
Sweater-Sharing Roomie Ads
The KAYAK Roommates Campaign Gets Weirdly Intimate
<
34
City-Dwelling Astronaut Photography
City-Dwelling Astronaut Photography
The Axe Astronaut Space Competition Sends 22 Fans into Orbit
<
33
Fantastical Alternate Universe Ads
Fantastical Alternate Universe Ads
Giant Frogs and Bunnies Star in This Dell Tablet Commercial
<
32
Hopeful Lung Health Campaigns
Hopeful Lung Health Campaigns
Service Plan Health and Life Created a Stop Smoking Calendar
<
31
Mirroring Infant Image Ads
Mirroring Infant Image Ads
This Evian Babies Commercial 'Baby & Me' Brings Back Dancing Tots
<
30
Smartphone Ad Spending Statistics
Smartphone Ad Spending Statistics
This Infographic Explores Global Mobile Advertising Rates
<
29
Newborn Safety Auto Commercials
Newborn Safety Auto Commercials
Safety is Paramount in the New the Volkswagen Jetta Commercial
<
28
Controversial Rapper-Created Ads
Controversial Rapper-Created Ads
Tyler, the Creator's Mountain Dew Ad Gets Pulled Off the Air
<
27
Drunk Drawing Advertisements
Drunk Drawing Advertisements
The 'Be The Artist, Not The Canvas' Ad Pokes Fun at Drunks
<
26
Cat Aerobic Commercials
Cat Aerobic Commercials
The Temptations Work It Kitty Campaign Promotes Healthy Pet Lifestyles
<
25
Female-Centric Razor Commercials
Female-Centric Razor Commercials
The New Gillette Ad Campaign Focuses on What Women Want
<
24
Personified Polar Bear Promos
Personified Polar Bear Promos
The Coca-Cola Polar Bears Create a Snowman Polar Bear In This New Ad
<
23
Personal Diary Beauty Ads
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
<
22
Stop Motion Coffee Cup Ads
Stop Motion Coffee Cup Ads
The Starbucks Mondays Can Be Great Campaign is Optimistic
<
21
Obesity Opposing Soda Ads
Obesity Opposing Soda Ads
This Coca-Cola Obesity Ad Outlines Its Health Conscious Adjustments
<
20
Whimsical Fairytale Christmas Advertisements
Whimsical Fairytale Christmas Advertisements
The Marks and Spencer Advert is Stunning and Playful
<
19
Dog Excrement Mail Reminders
Dog Excrement Mail Reminders
This Funny Dog Poop Campaign Will Remind Pet Owners to Be Responsible
<
18
Lightweight Leaping Shoes
Lightweight Leaping Shoes
The Kobe Bryant Sneakers Slither Like a Snake
<
17
Pinata Car Crash Commercials
Pinata Car Crash Commercials
This Milk Commercial Creates a Fantastical Dream
<
16
Pretend Burger Proposal Commercials
Pretend Burger Proposal Commercials
Krystal Fast Food Offers Up Mini Bacon Cheeseburger Proposals
<
15
Chain Reaction Infection Ads
Chain Reaction Infection Ads
Dettol Hand Sanitizer Hammers Home the Need to Clean Your Hands
<
14
Reality Show-Inspired Ads
Reality Show-Inspired Ads
'Nei Tuoi Panni' is a Campaign with Real Clients
<
13
Test Drive Prank Ads
Test Drive Prank Ads
Watch What Happens When Jeff Gordon Pulls Stunts in this Pepsi Commercial
<
12
Toilet Paper Revenge Ads
Toilet Paper Revenge Ads
Le Trefle Commercial is Reassuring About the Future of Paper
<
11
Personified Chocolate Commercials
Personified Chocolate Commercials
In this M&M's Commercial the Brown M&M Sets Up the Red M&M
<
10
Love Machine-Oiling Ads
Love Machine-Oiling Ads
K-Y Jelly Promotes Lube with Suggestive Mechanical Romance References
<
9
Uncensored Animal-Infused Ads
Uncensored Animal-Infused Ads
These Peculiar Ads Reveal Animals’ Junk from a Worm’s Ey
<
8
Child Slave Infomercials
Child Slave Infomercials
The 'Child for Sale' Commercial Features Children Being Sold Like Objects
<
7
Personified Pooch Shampoo Ads
Personified Pooch Shampoo Ads
The WildWash Natural Dog Shampoo Displays Humans in Their Ads
<
6
Songstress Collection Campaigns
Songstress Collection Campaigns
Rihanna for River Island Autumn/Winter 2013 Ads Are Street-Chic
<
5
Brand Slogan-Inspired Ads
Brand Slogan-Inspired Ads
The Kit Kat 'Have a Seat' Ad Brings the Trademark Slogan to Life
<
4
President-Mocking Car Commercials
President-Mocking Car Commercials
This Honda Commercial is In Preparation for President's Day
<
3
Storytelling Ornament Commercials
Storytelling Ornament Commercials
Netflix' Holiday Tree Topper Ad is Told by the Angel on the Tree
<
2
Avocado Obsession Commercials
Avocado Obsession Commercials
This Subway Commercial Shows People with Extreme Loves for Avocados
<
1
Hidden Message Travel Ads
Hidden Message Travel Ads
Expedia Vacations Hides Greetings in Luggage Tags for Newest Print Ads
<