Ingenious Latin American creative agency F/Nazca Saatchi & Saatchi are at it again with its newest creation, the 'Eyes Give Life' campaign. Created for the 'Pan American Association of Eye Banks' the ad will help promote corneal donations that will aid in visual impaired problems in Latin America.
The ad has different sets of eyes being placed on inanimate objects in order to show how the addition of eyes creates a life-giving effect. The various objects take on a completely different persona with the addition of the eyes, which helps illustrate the central theme of the aptly titled Eyes Give Life. This thought-provoking campaign will surely go a long way in helping with a great social cause, and much of that is in thanks to this brilliant and playful ad.
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