With the launch of the Sony Xperia phone at the Consumer Electronics Show 2013, it's inevitable we'll start to see some Sony Xperia commercials to go along with it.
This over the top commercial promotes the gaming capabilities of the Sony Xperia. As a man sits in an office cafeteria, he flips open his Sony Xperia and starts playing a game. Everyone else sits quietly eating and making small talk before a spaceship appears outside the building window and starts shooting laser beams into the cafeteria. Everyone starts ducking for cover as the lasers shoot through the windows and everything goes flying.
As the chaos of this Sony Xperia commercial continues, the man playing his game doesn't move at all and is totally unfazed. He stops playing when he gets a phone call and everything goes back to normal.
What's Driving This Trend
- Augmented Reality Gaming
- Disruptive innovation opportunity lies in developing immersive augmented reality gaming experiences for mobile devices.
- Interactive Advertising
- Opportunity for disruptive innovation exists in creating interactive advertisements that engage viewers and blur the line between reality and fiction.
- Incorporating Real-world Environments
- Disruptive innovation can be achieved by integrating real-world environments into gaming experiences, enhancing user engagement and immersion.
Who This Affects Most
- Mobile Gaming
- The mobile gaming industry can explore disruptive innovations in augmented reality and interactive gameplay to enhance user experiences.
- Advertising
- Innovations in interactive advertising can revolutionize the industry by creating unique and engaging promotional campaigns.
- Virtual Reality
- The virtual reality industry can benefit from disruptive innovations that incorporate real-world environments, making VR experiences more immersive and interactive.
