Teenagers and ultra skinny jeans have become undeniably synonymous with one another. Most prepubescent teenagers and a handful of adults love wearing skinny jeans, but sometimes they’re not skinny enough and that’s why clothing retail company American Eagle introduced its new line of spray-on jeans -- well, at least that’s what they want you to think.
The AEO Skinny Skinny is being marketed by the company as its “skinniest jeans ever.” The spray-on jeans come in two styles for each sex in colors of indigo and bright light. The product is actually featured on the company’s website, but as soon as you add it to your shopping cart, a pop-up abruptly appears stating the product is “temporarily sold out.”
Why This Trend Is Growing
- Spray-on Jeans
- Opportunity for clothing companies to create their own version of spray-on jeans.
- Ultra-skinny Jeans
- Opportunity for clothing companies to create even skinnier versions of skinny jeans.
- Marketing Gimmicks
- Opportunity for businesses to come up with marketing gimmicks that attract customers.
Industries Being Reshaped
- Clothing
- The clothing industry can take advantage of the trend for skinny jeans by innovating with different styles and materials.
- Marketing
- The marketing industry can capitalize on the trend by exploring creative and unique ways to promote products.
- Fashion
- The fashion industry can disrupt the trend by introducing new, innovative designs and styles of skinny jeans.
