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Truck-Chasing Bull Races

This Action-Packed Stunt Pits the Volvo FL Against Raging Bulls

— October 22, 2013 — Autos
Volvo created a death-defying stunt to test the manoeuvrability of its new Volvo FL truck. Volvo enlisted the help of Ocsar-nominated director Henry Alex Rubin and 28 cameras to capture all the action of 50 runners as they raced behind the Volvo FL, all the while being pursued by tons of raging bulls.

There are several tense moments in this stunt that will make you wince, like when some of the runners get in the way of the bulls. But the shiny red Volvo FL is able to stay ahead of the pack, and masterfully navigates the narrow streets of Spain.

In its first three days online, the video reached over a million views on YouTube. To catch even more of the action, check out the behind the scenes footage for this action-packed stunt.
Trend Themes
1. Death-defying Stunts - There is an opportunity for companies to create death-defying stunts to showcase the agility of their products.
2. Thrill-seeking Marketing - There is an opportunity for companies to create unique and thrilling marketing campaigns that capture the attention of audiences.
3. Viral Video Marketing - There is an opportunity for companies to create viral videos that showcase the capabilities of their products.
Industry Implications
1. Automotive - The automotive industry can use death-defying stunts to showcase the agility and performance of their vehicles.
2. Marketing - Marketing agencies can create unique and thrilling campaigns for companies to capture the attention of audiences.
3. Social Media - Social media platforms can host viral videos that generate significant engagement and views, attracting more companies and creators to their platform.
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