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High Speed Sport Utility Car Ads

This Lamborghini Urus Ad Spotlights the New Model's Functionality

— September 17, 2020 — Marketing
'The Chase' is a Lamborghini Urus ad that aims to show consumers the impressive speed, sharp turning, and off-road capabilities that the new sport utility vehicle is capable of.

The commercial shows a man and woman racing two of the car models on an abandoned race track into the sunrise, eventually entering the streets of Italy before they zoom around the water and end up on a cliff side. The pair eventually stop racing, arriving at home to meet their mother—a former Lamborghini race car driver, who arrived before them in a sleek black Urus.

Described by the brand as "the first Super Sport Utility Vehicle in the world to merge the soul of a super sports car with the functionality of an SUV," the Urus boasts a twin-turbo V8 engine that allows it to accelerate incredibly fast, but still enables consumers to drive over all types of terrain—making it a great all-round vehicle.

Image Credit: Lamborghini / YouTube
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