The October 2020 luxury trends elevate a lifestyle experience through numerous products and services by brands. With the fall season upon us, luxury companies are helping consumers experience cozy festivities in a safe and enjoyable way.
In response to the ongoing COVID-19 pandemic, Louis Vuitton launched a new mask named the LV Shield, which is meant to be worn like a visor. It is crafted from photochromatic material and can be flipped upwards to function as a sun cap as well, as the material darkens in response to sunlight. Another luxury trend this month is the collaboration between Gucci and The North Face as the duo prepare to launch a premium and outdoorsy capsule.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 73%
Freshness 10%
