TOUCH Massage Bar Provides a Modernized Spa Experience
Riley von Niessen — September 8, 2020 — Lifestyle
References: touchmassagebar & instagram
TOUCH Massage Bar is a new addition to the coveted King West space in Toronto, providing consumers with a luxurious self-care destination that takes inspiration from Founder Saira Lakhani's trip to Bali, where she was impressed by how accessible and relaxed the massage experience was.
With this in mind, TOUCH focuses on affordable pricing and easy scheduling, while also providing consumers with monthly memberships that can streamline and enhance their self-care rituals. To suit each consumer's specific needs, TOUCH offers a variety of different massage variations, all of which are providing by trained RMTs. This includes everything from a 25-minute foot massage that's perfect after a long day at work, to an 80-minute deep tissue massage that's well-suited to those looking to recover from a rigorous workout regimen.
Image Credit: TOUCH Massage Bar
With this in mind, TOUCH focuses on affordable pricing and easy scheduling, while also providing consumers with monthly memberships that can streamline and enhance their self-care rituals. To suit each consumer's specific needs, TOUCH offers a variety of different massage variations, all of which are providing by trained RMTs. This includes everything from a 25-minute foot massage that's perfect after a long day at work, to an 80-minute deep tissue massage that's well-suited to those looking to recover from a rigorous workout regimen.
Image Credit: TOUCH Massage Bar
Trend Themes
1. Affordable Pricing - The trend of offering affordable pricing in spa experiences creates a disruptive innovation opportunity to attract a wider range of consumers.
2. Monthly Memberships - The trend of offering monthly memberships in the spa industry allows for a more convenient and personalized self-care experience, providing a disruptive innovation opportunity to enhance customer loyalty.
3. Variety of Massage Variations - The trend of offering a variety of massage variations caters to diverse consumer preferences, presenting a disruptive innovation opportunity for customization and personalization in the spa industry.
Industry Implications
1. Spa Industry - The spa industry can embrace the disruptive innovation opportunity of affordable pricing and monthly memberships to attract and retain a larger customer base.
2. Health and Wellness Industry - The health and wellness industry can capitalize on the trend of offering affordable pricing and diverse massage variations to provide accessible and customized self-care experiences.
3. Hospitality Industry - The hospitality industry can explore the disruptive innovation opportunity of incorporating luxurious Bali-inspired spas within their accommodations to elevate the overall guest experience.
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