The Jacquemus Fall/Winter 2020 range is unveiled and it features items that are elegantly designed, well crafted, and deliver statements for the colder times of the year. This time around, the luxury fashion house follows a breakfast theme for a playful look.
There are fine tailored details and clean cuts that nod to a strong sense of Southern French style language. Some of the standout items of the season directly reference the first meal of the day in a bold manner. The most notable piece of the season is a button up shirt that boasts a large graphic of a piece of toast right at the front. It is accented with a logo print right at the front as well.
Image Credit: LUISAVIAROMA
What's Driving This Trend
- Breakfast-inspired Fashion
- There is an opportunity for fashion designers to integrate food-inspired designs into their collections to add a playful element to their brand.
- Southern French Style Language
- Developing apparel designs that draw inspiration from the Southern French style language can offer a unique and distinct fashion statement.
- Food Graphics on Apparel
- There is a potential for fashion designers to experiment with bold food graphics on apparel to create statement pieces.
Who This Affects Most
- Fashion
- Fashion brands can explore playful and unique designs that mix food-inspired graphics with traditional fashion styles to differentiate their branding.
- Graphic Design
- Graphic designers can experiment with integrating food graphics and Southern French style language into their designs to create a unique style that sets their brand apart.
- Advertising and Marketing
- Advertising and marketing agencies can leverage the trend of food-inspired fashion to add a playful and unexpected element to their campaigns.
