French luxury outerwear brand Moncler launches two new Lamentin Down Jackets to its Fall/Winter 2020 line up as the temperature drops. The jacket is constructed from a technical fabric that boasts high-shine visuals with water resistant weave to deliver function as well.
It is offered in two new colorway options of a muted all-black option of a bright green colorway. The entire silhouette features all-over quilted padding, a high stand collar, contrast ribbed cuffs, and a hood that detaches. The jackets are complete with a press-stud fastening enclosure by the chest pocket and has a hidden zippered pocket to offer more practicality. Rounding out the jackets is a rubber brand logo by the left chest area.
Image Credit: Moncler
Why This Trend Is Growing
- High-shine Luxe Jackets
- Opportunity for luxury brands to create high-shine outerwear with water resistant fabric for both style and function.
- Technical Fabric Innovation
- Potential for developing new technical fabrics that offer high-shine visuals and water resistance.
- Detachable Hood Designs
- Market demand for jackets with detachable hoods to provide versatile styling options.
Industries Being Reshaped
- Luxury Outerwear
- Disruptive innovation opportunity for luxury outerwear brands to incorporate high-shine fabrics and technical features in their collections.
- Textile Manufacturing
- Opportunity for textile manufacturers to develop high-quality, water resistant fabrics suitable for luxury jackets.
- Fashion Accessories
- Potential for companies specializing in fashion accessories to create detachable hoods that can be paired with different outerwear styles.
