Effleure, the luxurious lingerie brand launched by Canadian fashion-buyer-turned-entrepreneur Virginia Marcolin, combines aroma with lingerie to create an elevated, sensual experience. Aromas, like essential oils, are associated with triggering both therapeutic and emotional memories, acting as a powerful aphrodisiac and making the lingerie a invigorating element to add to your intimate encouters.
Effleure offers a variety of high-quality lingerie infused with scented oils like avender, Black Coconut, Dark Chocolate and French Vanilla, allowing consumers to chose the scent that best expresses their "scent-uality." Currently, the sets are available in three different styles— The Bikini ($27), The G-String ($30 for 2), and The Culotte ($34).
The Effleure lingerie is ideal for adventurious consumers looking to add a unique element to their intimate life. Fans can purchase the pieces online, from the Effleure website.
Image Credit: Effleure
What Makes This Trend Stand Out
- Scented Intimate Wear
- Innovative brands can explore the integration of therapeutic or emotionally stimulating scents into intimate wear for a unique, elevated experience.
- Aromatic Accessories
- With scent being a powerful trigger for memories and emotions, brands can develop accessories or complementary products that enhance or complement the scents of their existing products, to further engage customers.
- Customized Fragrance Products
- Brands can leverage the personalization trend by offering customized fragrances that allow customers to create their own signature scent and add a unique element to their intimate encounters.
Sectors Adopting This
- Lingerie
- Lingerie brands can explore the use of essential oils to create scented products that provide a unique experience for their customers and set them apart from competitors.
- Fragrance
- Fragrance companies can expand their product lines to include scented intimate wear or accessories for a new target audience, and enhance their existing fragrances with complementary products.
- Personalized Products
- Personalized fragrance companies can create customized fragrance products for customers looking for a unique and elevated experience during intimate encounters.
