Effleure Combines Aroma with Lingerie to Create an Elevated Experience
Grace Mahas — September 23, 2020 — Lifestyle
References: effleure.co
Effleure, the luxurious lingerie brand launched by Canadian fashion-buyer-turned-entrepreneur Virginia Marcolin, combines aroma with lingerie to create an elevated, sensual experience. Aromas, like essential oils, are associated with triggering both therapeutic and emotional memories, acting as a powerful aphrodisiac and making the lingerie a invigorating element to add to your intimate encouters.
Effleure offers a variety of high-quality lingerie infused with scented oils like avender, Black Coconut, Dark Chocolate and French Vanilla, allowing consumers to chose the scent that best expresses their "scent-uality." Currently, the sets are available in three different styles— The Bikini ($27), The G-String ($30 for 2), and The Culotte ($34).
The Effleure lingerie is ideal for adventurious consumers looking to add a unique element to their intimate life. Fans can purchase the pieces online, from the Effleure website.
Image Credit: Effleure
Effleure offers a variety of high-quality lingerie infused with scented oils like avender, Black Coconut, Dark Chocolate and French Vanilla, allowing consumers to chose the scent that best expresses their "scent-uality." Currently, the sets are available in three different styles— The Bikini ($27), The G-String ($30 for 2), and The Culotte ($34).
The Effleure lingerie is ideal for adventurious consumers looking to add a unique element to their intimate life. Fans can purchase the pieces online, from the Effleure website.
Image Credit: Effleure
Trend Themes
1. Scented Intimate Wear - Innovative brands can explore the integration of therapeutic or emotionally stimulating scents into intimate wear for a unique, elevated experience.
2. Aromatic Accessories - With scent being a powerful trigger for memories and emotions, brands can develop accessories or complementary products that enhance or complement the scents of their existing products, to further engage customers.
3. Customized Fragrance Products - Brands can leverage the personalization trend by offering customized fragrances that allow customers to create their own signature scent and add a unique element to their intimate encounters.
Industry Implications
1. Lingerie - Lingerie brands can explore the use of essential oils to create scented products that provide a unique experience for their customers and set them apart from competitors.
2. Fragrance - Fragrance companies can expand their product lines to include scented intimate wear or accessories for a new target audience, and enhance their existing fragrances with complementary products.
3. Personalized Products - Personalized fragrance companies can create customized fragrance products for customers looking for a unique and elevated experience during intimate encounters.
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