Volvo's Car Safety Ad Appeals to Young Families
Ellen Smith — November 18, 2020 — Marketing
Volvo's car safety ad appeals to young families through a relatable ad with a heart-stopping twist. The ad follows a young couple as they raise a pair of twins. Through trial-and-error, the exhausted parents learn how to keep their children safe. From sticking tennis balls to sharp table edges to installing baby gates after a near-fall, the ad serves as a montage of relatable parenting moments.
Set to a fast-paced song, the ad takes a shocking turn when the parents load up the car and pull out of the drive way. Using Volvo's security features, the car stops on its own, detecting something behind it. A speeding truck then passes, narrowly missing the vehicle. The ad closes with the tagline "a car that looks after you like you look after others."
Image Credit: Volvo / forsman & bodenfors
Set to a fast-paced song, the ad takes a shocking turn when the parents load up the car and pull out of the drive way. Using Volvo's security features, the car stops on its own, detecting something behind it. A speeding truck then passes, narrowly missing the vehicle. The ad closes with the tagline "a car that looks after you like you look after others."
Image Credit: Volvo / forsman & bodenfors
Trend Themes
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Car Safety Features — Opportunity for car manufacturers to innovate and develop advanced safety features that can detect and prevent accidents.
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Relatable Parenting Moments — Opportunity for advertisers to create ads that connect with young families through relatable parenting experiences.
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Emotional Advertising Campaigns — Opportunity for brands to create impactful ads that evoke emotions and resonate with the target audience.
Industry Implications
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Automotive Industry — Opportunity for car manufacturers to incorporate advanced safety features and attract safety-conscious consumers.
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Advertising Industry — Opportunity for advertisers to create engaging campaigns that tap into the emotions and experiences of young families.
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Child Products Industry — Opportunity for companies in the child products industry to align their products with safety and promote them to concerned parents.
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