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30 Engaging Social Media Campaigns

From Viral Toilet Paper Ads to Hashtag Fashion Advertorials

— February 5, 2015 — Marketing
These engaging social media campaigns range from viral toilet paper ads to hashtag fashion advertorials that spread a brand's message through popular web channels. When examining this list, some standouts include social media campaigns that invite consumers to share their personal stories via Facebook or Twitter.

A key example is Kerrygold's recent initiative that encouraged the brand's fans to share their cheese-related love stories via their social media channels. In addition to the cheese brand's successful stunt, a similar strategy was adapted by Kleenex who is currently running their Kleenex Kiss campaign. The ad encourages Kleenex users to send an interactive greeting, referred to as a "kleenex kiss" to loved ones just in time for Valentine's Day.

In addition to these clever marketing tactics, other brands are opting for an even simpler approach by including custom hashtags within their print ads. Examples include Diesel's #DieselReboot ad that encouraged fans to share the brand's message via Twitter along with Heineken's #SparkMyParty campaign that awarded over 250 Americans with prize packs that were designed to make their holiday parties more festive.

6.7
Score
Popularity
Activity
Freshness
30
Brand Advocate Stunts
Brand Advocate Stunts
Viva Vantage Wins Over Fans of a Competitor's Products
<
29
Party Planning Contests
Party Planning Contests
Dixie Tracked Down the Best Host for Its Ultra Moments Party Contest
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28
Rebellious Distillery Branding
Rebellious Distillery Branding
The Jim Beam Bold Choices Campaign Encourages Fans to Take Risks
<
27
Hilarious Toilet Discussions
Hilarious Toilet Discussions
Cherry Healey Promotes Cottonelle Flushable Wipes by Talking Bums
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26
Loving Video Campaign Giveaways
Loving Video Campaign Giveaways
With Kleenex Kiss You Can Upload a Video to Show How Much You Care
<
25
Gentle Phone Drop Campaigns
Gentle Phone Drop Campaigns
The Lambi Soft Drop Campaign Encourages Users to Drop Their Phone
<
24
Heroic Paper Towel Packaging
Heroic Paper Towel Packaging
Brawny Joins the Wounded Warriors Project with Special Packaging
<
23
Inspiring Influencer Webisodes
Inspiring Influencer Webisodes
Westjet's Above and Beyond Series Highlights Inspiring Individuals
<
22
Social Media Mug Campaigns
Social Media Mug Campaigns
Nescafe Gave Away 1,000 Red Mugs in the Most Creative Way Ever
<
21
Friends Forever Campaigns
Friends Forever Campaigns
The Orangina App Reveals Meaningful Facebook Relationships
<
20
Playful Soccer Vending Machines
Playful Soccer Vending Machines
The Pepsi Football Vending Machine Tests Your Soccer Skills
<
19
Restroom-Rating Apps
Restroom-Rating Apps
The Charmin SitOrSquat App Gives You the Scoop on a Clean Place to Poop
<
18
Athlete-Encouraging Social Campaigns
Athlete-Encouraging Social Campaigns
McDonald's Cheers to Sochi Site Connects Fans and Olympians
<
17
Heartwarming Social Campaigns
Heartwarming Social Campaigns
Tim Hortons' Warm Wishes Campaign Encourages Paying It Forward
<
16
Eco-Friendly Hashtag Campaigns
Eco-Friendly Hashtag Campaigns
Scott Brand's Toss the Tube Initiative Promotes Tube-Free Tissues
<
15
Romantic Cheese Campaigns
Romantic Cheese Campaigns
Kerrygold's Campaign Encourages Sharing Cheese-Related Love Stories
<
14
Sports Star Chat Campaigns
Sports Star Chat Campaigns
Heineken Invited Fans to Virtually Share the Sofa with a UEFA Champion
<
13
Social Pre-Screening Campaigns
Social Pre-Screening Campaigns
This Twitter Campaign Gives Advance Access to Lexus' Short Films
<
12
Adventure-Capturing Campaigns
Adventure-Capturing Campaigns
Marriott Lends Out GoPro Travel Cameras for Guests to Try
<
11
Lottery Beer Taps
Lottery Beer Taps
Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game
<
10
Social Following Campaigns
Social Following Campaigns
This Twitter Campaign Cleverly Promotes the Volvo XC60's Brakes
<
9
Worldwide Gift-Giving Ads
Worldwide Gift-Giving Ads
The 'Hilltop Re-Imagined for Coca Cola' Ad Modernizes an Old Commercial
<
8
Haute Hashtag Fashion Campaigns
Haute Hashtag Fashion Campaigns
The Diesel Spring/Summer 2014 Ads Display Twitter Terminology
<
7
Social-Powered Vending Machines
Social-Powered Vending Machines
The Pepsi 'Like Machine' Dispenses Sodas for Likes
<
6
Beer Brand Travel Experiments
Beer Brand Travel Experiments
Departure Roulette Participants Board Plane to Unkown Places
<
5
Twitter-Activated Vending Machines
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
<
4
Social Gifting Campaigns
Social Gifting Campaigns
Tesco's Shopping Social Campaign Suggests Gifts for Twitter Users
<
3
Zany Barber Shops
Zany Barber Shops
Snickers' Hungry Barber Shop Offers Crazy, but Free Haircuts
<
2
Social Media-Cast Ads
Social Media-Cast Ads
This Marc Jacobs Campaign Cast Its Models Using Instagram and a Hashtag
<
1
Spontaneous Party Campaigns
Spontaneous Party Campaigns
Heineken's Social Media Twitter Campaign Makes Holiday Parties Better
<