Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,792 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,999 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,999 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,792 cutting edge ideas.

Heartwarming Social Campaigns

Tim Hortons' Warm Wishes Campaign Encourages Paying It Forward

— November 20, 2014 — Marketing
In order to draw attention to the release of its festive holiday cups, Tim Hortons is encouraging people to share Warm Wishes on social media. The red holiday cups are printed to look like a cozy knit sweater and in addition to the literal warmth that comes from drinking a hot beverage, this campaign encourages doing deeds that will warm hearts as well.

Tim Hortons' Warm Wishes wants people to do something good for someone else and make a note of it on Instagram or Twitter with a photo or text message, plus the #WarmWishes tag. In order to keep paying it forward, for each good deed, Tim Hortons will donate a warm winter hat to a child in need this Christmas through the Tim Horton Children’s Foundation.
Trend Themes
1. Social Media Campaigns - This trend showcases the power of social media in mobilizing individuals to engage in acts of kindness and share them online.
2. Festive Branding - This trend highlights the use of holiday-themed branding to create a sense of warmth and nostalgia, thus connecting emotionally with consumers.
3. Corporate Social Responsibility - This trend demonstrates how companies are harnessing their resources to make a positive social impact and address community needs.
Industry Implications
1. Food and Beverage - This industry can leverage social media campaigns and festive branding to create loyalty and engage customers.
2. Non-profit - This industry can partner with companies to implement corporate social responsibility initiatives that benefit communities and promote their cause.
3. Advertising and Marketing - This industry can help companies develop creative and impactful campaigns that resonate with the target audience and generate brand awareness.
4.1
Score
Popularity
Activity
Freshness