Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

McDonald's Cheers to Sochi Site Connects Fans and Olympians

 - Feb 6, 2014
References: cheerstosochi & brandingmagazine
The McDonald's Cheers to Sochi website is set up so that fans can send encouraging messages to the athletes who will be participating in the upcoming 2014 Winter Games. Several athletes like US speed skater Shani Davis has emphasized how much the support means, saying: "The encouragement from fans serves as significant motivation for me and my fellow athletes as we compete for gold in Sochi."

To participate in the interactive social media campaign, people can either visit to cheer on an athlete or team, or just send out a tweet using #CheersToSochi. Messages from fans will be displayed at the Athletes’ Village and Olympians can even print out these messages as ribbons to wear around their wrists.