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Top 100 Marketing Trends of 2014

From Body Diversity Campaigns to Belly Ice Cream Ads

— January 11, 2015 — Marketing
The top 2014 marketing trends saw a rise in the use of tactics such as humor, shock and satire.

Pop culture has always been a really powerful marketing tool, especially since it taps into feelings of nostalgia. This year, brands have taken pop culture references to the next level by using them to add humor and/or shock value to their marketing campaigns. For example, graphic designer Saint Hoax recently put together an ad campaign against domestic abuse, featuring the familiar -- yet battered -- faces of the Disney Princesses. Seeing childhood favorites featured in such a violent context was an effective way to make an impression.

Meanwhile, a satirical approach is best exemplified in a campaign by the French Ministry of Health, featuring an ice cream cone made out of rolling belly fat. The tagline warns that "obesity starts at a young age."

To acquire more knowledge about marketing trends of 2014, take a look at Trend Hunter's Marketing Report.
5.1
Score
Popularity
Activity
Freshness
99
Femininely Bold Fashion
Femininely Bold Fashion
The H&M Spring 2014 Key Pieces Campaign Stars Edita Vilkeviciute
<
98
Chic Designer Olympian Gear
Chic Designer Olympian Gear
The French Olympic Team Will Wear Lacoste at Sochi 2014
<
97
Tropically Casual Lookbooks
Tropically Casual Lookbooks
The Mango Summer 2014 Catalog Stars Model Andreea Diaconu
<
96
Anti-App Store Projects
Anti-App Store Projects
The Not on the App Store Project Disproves That 'Theres an App for That'
<
95
Animal Selfie Campaigns
Animal Selfie Campaigns
Silvio Medeiros Puts Wildlife in Selfie Poses for National Geographic
<
94
Racily Romantic Catalogs
Racily Romantic Catalogs
The Nasty Gal Valentine's Day 2014 Lookbook Stars Moa and Camilla
<
93
Nautical Sinful Spirit Packaging
Nautical Sinful Spirit Packaging
This Creative Packaging for a New Kate Hudnott Spirit is Eclectic
<
92
Puppy-Injected Selfies
Puppy-Injected Selfies
This Dallas Pets Alive! Campaign Has Dogs Interrupt Selfies on Instagram
<
91
Better and Faster
Better and Faster
Preview Trend Hunter Jeremy Gutsche's Next Innovation Book
<
90
Outdoorsy Artistic Lookbooks
Outdoorsy Artistic Lookbooks
The Free People January 2014 Catalog Stars Sasha Pivovarova
<
89
Chic Minimalist Fashion Ads
Chic Minimalist Fashion Ads
The Hunkydory Spring-Summer 2014 Campaign Starsv Magdalena Frackowiak
<
88
Exploding Botanical Fashion Ads
Exploding Botanical Fashion Ads
The Lane Crawford SS14 Campaign Stars Xiao Wen Ju
<
87
Vibrant Soccer Posters
Vibrant Soccer Posters
These 2014 World Cup Posters Depict the Star Players of Each World Cup Team
<
86
Model Swimsuit Lines
Model Swimsuit Lines
The Ale by Alessandra Collection is Showcased by the Designer Herself
<
85
Gift-Wrapped Grains
Gift-Wrapped Grains
Pandoro Bread Packaging Comprises Folded Paper and Bow-Tied Twine
<
84
Fairy Tale-Inspired Fashion Lines
Fairy Tale-Inspired Fashion Lines
The Red Valentino Fall 2014 Lookbook is Graphically Cartoonish
<
83
Smolderingly Vibrant Fashion Ads
Smolderingly Vibrant Fashion Ads
The Guess Spring 2014 Accessories Campaign Stars Megan & Heather
<
82
Colorful Cartoon-Like Carryalls
Colorful Cartoon-Like Carryalls
The JumpFromPaper 2014 Collection Look like 2D Drawings
<
81
Surreal Office-Inspired Fashion Ads
Surreal Office-Inspired Fashion Ads
The Lily China Spring 2014 Campaign Stars Barbara Palvin
<
80
Bohemian Selfie Campaigns
Bohemian Selfie Campaigns
The FP Selfie Edition Features Real-Life Customers
<
79
Bathroom Breastfeeding Ads
Bathroom Breastfeeding Ads
A Mock Breastfeeding Ad Campaign Aims to Reduce Societal Stigma
<
78
Ageless Underwear Ads
Ageless Underwear Ads
This Elderly American Apparel Model is Stunning at 62
<
77
Summery Boho Lookbooks
Summery Boho Lookbooks
The Jen’s Pirate Booty SS14 Catalog Stars Model Hanna Bogdan
<
76
Monkey-Faced Marketing
Monkey-Faced Marketing
BRRR Ice Cream Packaging Does Not Express Itself in the Usual Sweet Fashion
<
75
Effortless Feminine Resort Lookbooks
Effortless Feminine Resort Lookbooks
The H&M Ladies Summer 2014 Catalog Stars Frida and Gracie
<
74
Whimsically Wiccan Fashion Ads
Whimsically Wiccan Fashion Ads
The ManiaMania A/W 2014 Campaign Stars Model Lindsey Wixson
<
73
Diversified Beauty Photography
Diversified Beauty Photography
Selfridges' Hello Beautiful Imagery Celebrates All Kinds of Beauty
<
72
Down-to-Earth Activewear Lookbooks
Down-to-Earth Activewear Lookbooks
The Descente Women’s Training SS14 Catalog Stars Adrianne Ho
<
71
Bathroom-Set Fashion Ads
Bathroom-Set Fashion Ads
The Alexander Wang Spring 2014 Campaign Stars Anna Ewers
<
70
Vibrantly Feminine Swimwear
Vibrantly Feminine Swimwear
The Twin Set SS 2014 Beachwear Campaign Stars Barbara Palvin
<
69
Crumpled Paper Bag Packaging
Crumpled Paper Bag Packaging
The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
<
68
Versatile Health Food Packaging
Versatile Health Food Packaging
Containers for Plus Kitchen Foods Make Eating Healthy a Snap
<
67
Handwritten Sandwich Branding
Handwritten Sandwich Branding
Embutique Packaging Expresses an Approachable and Personal Image
<
66
Beach-Loving Mermaid Fashion
Beach-Loving Mermaid Fashion
The Wildfox White Label Spring 2014 Lookbook Stars Hanalei Reponty
<
65
Grotesque Medical Dinners
Grotesque Medical Dinners
This Unsettling Feast Introduces the Surgeon Simulator Game for iPhone
<
64
Visual Pitch Promotional Cards
Visual Pitch Promotional Cards
Make Sure People Remember You with These Visual Business Cards
<
63
Groovy Booze Branding
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
<
62
Cyclist-Photographing Sheep
Cyclist-Photographing Sheep
The Tour De France Yorkshire Will Be Shot by Sheep with Sony Cameras
<
61
Rocker Lingerie Lookbooks
Rocker Lingerie Lookbooks
The Cheyenne For KISSKILL Collection is Dark and Seductive
<
60
Virtual Staring Contests
Virtual Staring Contests
KFC's Chicken Stare Off is an Intense Online Staring Competition
<
59
Coordinated Salad Bowls
Coordinated Salad Bowls
Bright Bites' Salad Bowls Match the Vibrancy of the Ingredients Inside
<
58
Adventurously Boho Lookbooks
Adventurously Boho Lookbooks
The Urban Outfitters Spring 2014 Catalog is Youthfully Free-Spirited
<
57
Geometric Lifestyle Packaging
Geometric Lifestyle Packaging
Nada's Healthy Packaging Design is Vivid and Crafty
<
56
Video Game Business Cards
Video Game Business Cards
This Business Card Acts as a Mobile Video Game
<
55
Nutrition-Focused Branding
Nutrition-Focused Branding
RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
<
54
High-Fashion Sneaker Collaborations
High-Fashion Sneaker Collaborations
The Raf Simons x Adidas Collection is a Modern Take on the 80s
<
53
Model Workout Ads
Model Workout Ads
The Nike Women Fall 2014 Collection Stars an Exercising Karlie Kloss
<
52
Dynamic Hand Tattoo Ads
Dynamic Hand Tattoo Ads
Yeling's Ads for Safety Gloves Show the Kinds of Strength They Lend
<
51
Mock Celebrity Selfies
Mock Celebrity Selfies
Dan Rubin's 'Phonies' Mock the Selfie Phenomenon with Celeb Faces
<
50
Brand Brainstorming Ads
Brand Brainstorming Ads
These Ads Show Iconic Logos Where 'It All Started with a Sharpie'
<
49
Industrial Steampunk Bistros
Industrial Steampunk Bistros
This Bistro Design Inspiration is Edgy and Cozy at the Same Time
<
48
Inner Beauty Ads
Inner Beauty Ads
Stop the Beauty Madness Campaign Encourages People to Rethink Pretty
<
47
Ceramic Bottle Branding
Ceramic Bottle Branding
Zago TerraCotta Beer Packaging Was Designed to Communicate Craftsmanship
<
46
Spectacular Business Branding
Spectacular Business Branding
The Assaggi Restaurant's Image is Accessorized with Chic Shades
<
45
Vibrant Vintage Brewpub Branding
Vibrant Vintage Brewpub Branding
The Freehouse's Contemporary Brand Identity Gets It Just Right
<
44
Animal Hybrid Ads
Animal Hybrid Ads
Smokaccino's Ads Combine Land and Sea Critters to Make Weird Animal Hybrids
<
43
Perspective-Shifting Pooch Ads
Perspective-Shifting Pooch Ads
These Pedigree Dog Food Ads Show What Good a Dog Can Do
<
42
Disappearing Floor Stunts
Disappearing Floor Stunts
This 'The North Face' Stunt Gave Shoppers Quite a Scare
<
41
Seductive Tribal Fashion Ads
Seductive Tribal Fashion Ads
The Donna Karan SS14 Campaign Stars Brazilian Model Adriana Lima
<
40
Divine Drawer-Like Cartons
Divine Drawer-Like Cartons
Taj Mahal Tea Packaging Invites Access in a Sophisticated Way
<
39
Psychedelic Street Fashion Lookbooks
Psychedelic Street Fashion Lookbooks
Lazy Oaf's Spring '14 Women's Lookbook is Wild
<
38
Boho Rocker Lookbooks
Boho Rocker Lookbooks
The Free People February 2014 Catalog Stars Dree Hemingway
<
37
Crumpled Clothing Cartons
Crumpled Clothing Cartons
EAS Socks Packaging Reference the Slumping Accessories Stored Inside
<
36
Typographic Salad Packaging
Typographic Salad Packaging
Insal'arte's Produce Packaging Spells Out Leafy Letters
<
35
Zero Gravity Bikini Editorials
Zero Gravity Bikini Editorials
Kate Upton Defies Physics for Sports Illustrated Swimsuit 2014
<
34
Music-Loving Hippie Lookbooks
Music-Loving Hippie Lookbooks
The Free People Festival 2014 Catalog Prepares for Summer Events
<
33
Sizzling Swimsuit Campaigns
Sizzling Swimsuit Campaigns
Ingrid Villas Boas Stars in the Latest Ads for Brazilian Brand Eve
<
32
Heat-Alert Coffee Cups
Heat-Alert Coffee Cups
The DD Smart Cup Changes its Appearance to Signify a High Temperature
<
31
Monstrous Candy Packaging
Monstrous Candy Packaging
This Candy Packaging Design is Filled with Tricks and Treats
<
30
Bluntly Branded Boxes
Bluntly Branded Boxes
Hnina Packaging Boldly States What the Consumer Wants to See
<
29
Ingenious Interactive Ads
Ingenious Interactive Ads
These Interactive Ads for French Railways Encourage People to Travel
<
28
Terrifying Online Drowning Simulators
Terrifying Online Drowning Simulators
Sortie En Mer Promotes the Use of Lifejackets Through Fear
<
27
Beautiful Flask Branding
Beautiful Flask Branding
Yapira Honey Packaging Transcends Typical Disposable Condiment Containers
<
26
Alter Ego Business Cards
Alter Ego Business Cards
MOO Imagines Square Business Cards for Pop Icons with Double Lives
<
25
Unpackaged Food Supermarkets
Unpackaged Food Supermarkets
Original Unpacked is Lowering Food Waste by Unconventional Means
<
24
Raw Crafted Branding Identities
Raw Crafted Branding Identities
The Branding Ideas and Solutions for This Company are Spot-On
<
23
Star-Studded Scotch Parties
Star-Studded Scotch Parties
Symphony in Blue Brand Activation Brings Together Theatre & Whisky
<
22
Product-Outlining Packaging
Product-Outlining Packaging
Corella Meat Branding Indicates the Exact Cut of the Animal Inside
<
21
Doodled Snack Packaging
Doodled Snack Packaging
J Lally Brand's Bags Integrate Images of Their Contents with Illustrations
<
20
Multipurpose Underwear Boxes
Multipurpose Underwear Boxes
Levi's Basics Underwear Packaging Boasts Additional Uses
<
19
Powerful Animal Hybrid Ads
Powerful Animal Hybrid Ads
These Kingston USB 3.0 1TB Ads Boast Speed and Size
<
18
Unexpected Blossoming Boxes
Unexpected Blossoming Boxes
Heal's Candle Packaging Unfolds Like the Petals of a Flower
<
17
Clever Business Cards
Clever Business Cards
Reddit User austinmonster Shares a Calling Card for a Tall Person
<
16
Playfully Interactive Packaging
Playfully Interactive Packaging
Stafidenios Raisins Turns Packaging into a Toy
<
15
Implement-Patterned Packages
Implement-Patterned Packages
Cook Packaging Celebrates the Tools Necessary for Artistic Food Prep
<
14
Belly Ice Cream Ads
Belly Ice Cream Ads
The French Ministry of Health Campaign Addresses Child Obesity Concerns
<
13
Decreasing Origami Cartons
Decreasing Origami Cartons
The U Shape Travel Set Conveniently Downsizes During Your Trip
<
12
Femme Fatale Swimwear Ads
Femme Fatale Swimwear Ads
The Beach Bunny Spring 2014 Campaign Stars Model Irina Shayk
<
11
Cultural Futurism Catalogs
Cultural Futurism Catalogs
Bei Kuo's Latest Lookbook Boasts Sleek and Holographic Fashions
<
10
Satirical Fantasy Infographics
Satirical Fantasy Infographics
These Game of Thrones Character GIFs Parody the Hit Show
<
9
Bohemian Chic Fashion Campaigns
Bohemian Chic Fashion Campaigns
The Chloe Spring/Summer 2014 Campaign is Both Sexy and Whimsical
<
8
Timeless Sheath Wedding Dresses
Timeless Sheath Wedding Dresses
The BHLDN Fall 2014 Bridal Collection is Flowy and Feminine
<
7
Re-Designed Pop Culture Brands
Re-Designed Pop Culture Brands
These Logos Get Re-Worked in Very Unique and Clever Ways
<
6
Earthy Product Packaging
Earthy Product Packaging
GreenLife's New All-Natural Branding Identity is Fresh and Harmonious
<
5
Body Diversity Campaigns
Body Diversity Campaigns
This Dear Kate Ad Celebrates All Different Types of Bodies
<
4
Interactive Print Ads
Interactive Print Ads
C&A's Interactive Print Advertising Includes a Working Facebook Like Button
<
3
Can Currency Campaigns
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
<
2
Fake Cookie Flavors
Fake Cookie Flavors
These Mock Oreo Cookie Flavors Celebrate National Junk Food Day
<
1
Abused Princess Ads
Abused Princess Ads
These Battered Disney Ads by Saint Hoax Hope to Put an End to Domestic Abuse
<