Lazy Oaf's Spring 2014 lookbook takes us on an electric trip through the streets of Shinjuku, Japan.
The lookbook features model April Johnson making her way through Shinjuku's Robot Restaurant with psychedelic backdrops and one giant robo-woman. The electric and LED filled editorial perfectly compliments the lines fun character and highlights some of the brand's newest additions like the Watch Yourself Crop Sweatshirt and The Naughty Pupils Dress.
The UK based brand is known for its fun pieces, and this collection very much embodies Lazy Oaf's playful vibe. The Spring '14 collection is marked with bold prints, cute slogans, and quirky imagery. All items of the new collection are now available for purchase in-store and online.
The lookbook was shot by photographer Gavriel Maynard, and hair and make-up was styled by Kiyo.
Why This Trend Is Growing
- Psychedelic Street Fashion
- Disruptive innovation opportunity: Create a clothing line that combines bold prints, cute slogans, and quirky imagery to capture the playful and fun vibe of Lazy Oaf's Spring '14 collection.
- Electric and LED Fashion Editorials
- Disruptive innovation opportunity: Develop a platform that allows fashion brands to showcase their collections through electric and LED filled lookbooks, creating visually engaging and immersive experiences for consumers.
- Fun and Playful Fashion Accessories
- Disruptive innovation opportunity: Design and produce accessories that add a touch of fun and playfulness to everyday outfits, inspired by Lazy Oaf's Spring '14 collection character.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Integrate augmented reality fashion experiences into online shopping platforms to provide customers with interactive and immersive shopping experiences, similar to Lazy Oaf's Spring '14 lookbook.
- Photography
- Disruptive innovation opportunity: Develop innovative photography techniques and technology to capture and enhance the use of electric and LED lighting in fashion editorials, resulting in visually compelling and captivating images.
- Beauty
- Disruptive innovation opportunity: Create unique and bold hair and makeup styles inspired by the psychedelic and playful aesthetic of Lazy Oaf's Spring '14 lookbook, providing customers with unconventional beauty options.
