These print ads for the Kingston USB 3.0 1TB represent the dichotomy of the device: it's incredibly compact, but it's capable of holding a mighty terabyte worth of data.
The advertisements also play off the name of the USB, the HyperX Predator, which couldn't be more fitting for the animal-inspired theme.
The Kingston ads show off that the USB is "Expectably big but surprisedly speedy," with fantastical animal hybrids that combine the speed of a cheetah with the power of a humongous whale, or a the grace of a trotting zebra with a powerful, heavy-bodied hippo. Since animals usually have to give up speed as they go up in size, this makes the Whale-Leopard and the Hippo-Zebra hybrids some truly fearsome creatures indeed, as well as brilliant symbols for not having to compromise.
What Makes This Trend Stand Out
- Animal-inspired Advertisements
- Opportunity to use creative animal hybrids as a marketing tool for products with contrasting features.
- Compact Yet Mighty Devices
- Opportunity to market small devices that have powerful capabilities for storing large amounts of data.
- No Compromise Products
- Opportunity to market products that are capable of providing the best of both worlds without sacrificing any features.
Sectors Adopting This
- Technology
- Use animal-inspired advertisements to market compact yet powerful storage devices such as USBs, external hard drives, and memory cards.
- Fashion
- Incorporate animal hybrid designs into clothing and accessories to create products that combine style with comfort and functionality.
- Automotive
- Create concept vehicles that combine the speed of a sports car with the power of a heavy-duty truck, appealing to consumers who want the best of both worlds in a single vehicle.
