While some women want to channel their inner Beyonce or Rihanna when in a tropical climate with a slew of sexy beachwear, others want to embrace the relaxing surroundings with a casual wardrobe something like that featured throughout the Mango Summer 2014 lookbook. Although undeniably chic, the outfits are entirely laid-back and some can even be considered more masculine than feminine.
The Mango Summer 2014 lookbook stars model Andreea Diaconu, who appears alongside fellow model Daria Werbowy. Set on what can only be considered a resort, the wooden floors, lush foliage and distressed walls create the perfect exotic environment to showcase the printed jumpsuits, lightweight knit sweaters and loose dresses. Overall, the ensembles are effortless and complemented with a natural beauty look.
What Makes This Trend Stand Out
- Recreational Fashion
- Opportunity to disrupt the fashion industry by promoting relaxed and casual clothing for tropical climates.
- Gender-neutral Fashion
- Chance to innovate and challenge traditional gender norms in the fashion industry by introducing more masculine styles for women.
- Resort-themed Lookbooks
- Potential to create immersive and experiential marketing campaigns in the fashion industry by showcasing outfits in exotic resort settings.
Sectors Adopting This
- Fashion
- Fashion brands can explore creating laid-back and comfortable collections for tropical destinations.
- Beauty
- Opportunity for beauty brands to promote natural beauty looks that complement casual tropical fashion.
- Travel and Tourism
- Tourism companies can collaborate with fashion brands to develop resort-themed marketing campaigns that showcase fashion in exotic locations.
