EAS Socks packaging seems to make a playful reference to the way that your woven footwear can begin to collapse and crinkle around your ankles over the course of the day. Designer Benjamin Migliore must have had a great deal of fun working on this brand identity concept with its dynamic nature and uniqueness.
Not only is this accordion-style carton unusual as far as product boxes are concerned, but socks typically aren't even sold in containers. The bar has been risen already with this decision. And what began as a plain cardboard model with an elaborate texture of diamond-shaped creases became the nifty EAS Socks packaging that you see here, with a white backdrop and green pointalist detail.